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Media Integration of Financial Communications

In: Financial Communications

Author

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  • Shih-Lun Alex Wang

Abstract

Chapter 4 defines opportunity to process a financial communication as the executional characteristics that favor the information processing of such a communication. One of the opportunity enhancement strategies focuses on executional factors that can enhance the media effects on processing a financial communication. Medium is a vehicle that delivers a financial communication. Financial marketers need to make their communications available to consumers. In general, they can employ various media such as print media, broadcasting media, electronic media, and mobile media to deliver their communications. Thus, this chapter first examines the media effects on the processing of financial communications. Then, it discusses the effects of media integration on this processing.

Suggested Citation

  • Shih-Lun Alex Wang, 2013. "Media Integration of Financial Communications," Palgrave Macmillan Books, in: Financial Communications, chapter 0, pages 79-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35187-6_5
    DOI: 10.1057/9781137351876_5
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    Cited by:

    1. Nayan Mitra & Asif Akhtar & Ananda Das Gupta, 2018. "Communicating Corporate Social Responsibility in the post mandate period: Evidence from India," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-16, December.
    2. Youssef Saida, 2021. "Predicting the Virtual Financial Communication Content: A Discriminant Analysis Applied on Small and Medium Stocks," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(11), pages 156-156, July.
    3. Andreas Oehler & Matthias Horn & Stefan Wendt & Lucia A. Reisch & Thomas J. Walker, 2018. "Young Adults and Their Finances: An International Comparative Study on Applied Financial Literacy," Economic Notes, Banca Monte dei Paschi di Siena SpA, vol. 47(2-3), pages 305-330, July.

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