What is ‘Humanistic’ About Humanistic Management?

Presently it is en vogue to search and research business models heedful to concerns of social, moral, and ecological sustainability. On the view here defended, however, we ought not to strive for piecemeal corrections but for a thoroughgoing paradigm change of the predominant economic theories and practices in favor of a genuinely ‘humanistic management.’ This very call for humanistic management serves as an introduction into this paper (section 1). The article then lays out a concept of humanistic management in three methodologically distinct steps, description – ascription – prescription, before addressing potential challenges to the approach of humanistic management and, finally, pointing out some of its practical implications. The article hence proceeds as follows: From a critique of the reductionist description of economic agency given in conventional economics (2), the paper moves on to the ascription of freedom and responsibility by and through human actors (3), which appears essential for any attempt at re-integrating moral prescriptions into economics and, by extension, management theory (4). The resultant, dignity-centered humanistic management conception is then defended against challenges from postmodern authors and defendants of ‘deep ecology’ (5). Afterward, the article presents some normative postulates for management practice (6); last, the main findings of the paper are summarized (7).