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Cognitive Mapping: A Process to Support Strategic Planning in an Academic Department

Author

Listed:
  • Roy D. Johnson

    (University of Pretoria
    Georgia State University)

  • Astrid Lipp

    (University of Pretoria
    Georgia State University)

Abstract

Cognitive mapping has been used to support strategic planning in business. However, the process has seldom been utilized to support strategic planning in nonprofit public organizations, where many reporting lines are less clear. This paper describes how the cognitive mapping process was designed and implemented to help a large academic department identify and merge the individual goals of faculty members as a first step in creating a strategic plan. Each map was created using the Decision ExplorerTM software during individual interviews, as opposed to using paper and pencil. An action case approach was used to plan and evaluate individual mapping sessions. Eliciting individual cognitive maps led to greater engagement by faculty in the strategic planning process. Nearly all of the participating faculty members believed that the cognitive mapping process was helpful and insightful and the resulting map was accurate and complete.

Suggested Citation

  • Roy D. Johnson & Astrid Lipp, 2007. "Cognitive Mapping: A Process to Support Strategic Planning in an Academic Department," Group Decision and Negotiation, Springer, vol. 16(1), pages 43-60, January.
    • Handle: RePEc:spr:grdene:v:16:y:2007:i:1:d:10.1007_s10726-006-9031-0
    DOI: 10.1007/s10726-006-9031-0
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    References listed on IDEAS

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    1. Eden, Colin, 2004. "Analyzing cognitive maps to help structure issues or problems," European Journal of Operational Research, Elsevier, vol. 159(3), pages 673-686, December.
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    4. Fran Ackermann & Colin Eden, 2001. "Contrasting Single User and Networked Group Decision Support Systems for Strategy Making," Group Decision and Negotiation, Springer, vol. 10(1), pages 47-66, January.
    5. Michel G. Bougon, 1992. "Congregate Cognitive Maps: A Unified Dynamic Theory Of Organization And Strategy," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 369-387, May.
    6. Colin Eden & Fran Ackermann, 2001. "Group Decision and Negotiation in Strategy Making," Group Decision and Negotiation, Springer, vol. 10(2), pages 119-140, March.
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    Cited by:

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    2. Maria Franca Norese, 2011. "An Application of MACRAME to Support Communication and Decisions in a Multi-Unit Project," Group Decision and Negotiation, Springer, vol. 20(1), pages 115-131, January.

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