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Cognitive Mapping And Repertory Grids For Qualitative Survey Research: Some Comparative Observations

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  • Sylvia M. Brown

Abstract

A study of business strategy was carried out in 86 organizations in the crop protection industry. A multi‐operational approach was used to enable validation of data by triangulation, including cognitive mapping used in an unusual way. This provided an unintended opportunity to conduct a comparative evaluation of interactive investigational methods in a relatively controlled, if unsophisticated manner. Results were interesting enough to suggest that further investigation is needed into the impact of various subject‐generated factors such as face validity on methodological effectivness, as well as more traditional criteria such as construct validity of particular methods. Accordingly, process issues affecting repertory grids, cognitive mapping and software for the analysis of cognitive maps (COPE) are described and discussed. Recommendations are made for improvements to mapping and software and further studies suggested.

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  • Sylvia M. Brown, 1992. "Cognitive Mapping And Repertory Grids For Qualitative Survey Research: Some Comparative Observations," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 287-307, May.
    • Handle: RePEc:bla:jomstd:v:29:y:1992:i:3:p:287-307
    DOI: 10.1111/j.1467-6486.1992.tb00666.x
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    Cited by:

    1. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    2. Schaffernicht, Martin F.G. & Groesser, Stefan N., 2014. "The SEXTANT software: A tool for automating the comparative analysis of mental models of dynamic systems," European Journal of Operational Research, Elsevier, vol. 238(2), pages 566-578.
    3. Johansson, Jeaneth & Malmström, Malin & Lahti, Tom & Wincent, Joakim, 2021. "Oh, it’s complex to see women here, isn’t it and this seems to take all my attention! A repertory grid approach to capture venture capitalists cognitive structures when evaluating women entrepreneurs," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    4. Larson, Silva & Stoeckl, Natalie & Neil, Barbara & Welters, Riccardo, 2013. "Using resident perceptions of values associated with the Australian Tropical Rivers to identify policy and management priorities," Ecological Economics, Elsevier, vol. 94(C), pages 9-18.
    5. Eden, Colin, 2004. "Analyzing cognitive maps to help structure issues or problems," European Journal of Operational Research, Elsevier, vol. 159(3), pages 673-686, December.
    6. Malin Malmström & Jeaneth Johansson & Joakim Wincent, 2015. "Cognitive Constructions of Low–Profit and High–Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1083-1109, September.
    7. Roy D. Johnson & Astrid Lipp, 2007. "Cognitive Mapping: A Process to Support Strategic Planning in an Academic Department," Group Decision and Negotiation, Springer, vol. 16(1), pages 43-60, January.
    8. Emmanuelle Reynaud, 2001. "Vers une meilleure compréhension des décisions stratégiques:l'apport de la méthode des scénarios," Revue Finance Contrôle Stratégie, revues.org, vol. 4(2), pages 183-214, March.

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