Virtuous spaces, virtual places: institutionalizing values on ethical consumerism in the Indian toy industry through field-configuring events
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DOI: 10.1186/s43093-024-00414-5
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- Ali Besharat & Gia Nardini & Rhiannon MacDonnell Mesler, 2024. "Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization," Journal of Business Ethics, Springer, vol. 191(4), pages 777-792, May.
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Keywords
Ethical consumerism; Emerging markets; India; Toy industry; Virtual ethnography;All these keywords.
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