Investigating rural housing quality indicators in the Indian scenario for inclusive imageability

India’s 65% population resides in rural regions, making these places the heart and soul of the nation. These regions, along with their residents and houses, serve as a reflection of the nation. Previous researchers have described rural houses in social and humanities literature, but their observations have mostly been descriptive rather than analytical. Therefore, conducting a thorough analytical investigation is necessary to fully understand the mental image that people currently have of rural houses. This study aims to develop a theoretical framework for the typology of rural houses and identify the aspects that contribute to a thorough understanding of housing in rural India. The current state of rural houses must be examined as they are changing from traditional to modern architecture. The research study area was selected, Lakhan Village in the Indian state of Uttar Pradesh. In this village, fieldwork was carried out to determine the types and characteristics of long-established houses. A simple random sampling method was employed to collect the data, and the sample size was determined using the Cochrane formula. The authors' extensive professional first-hand experience in rural houses in Uttar Pradesh integrates with theoretical and analytical analysis in this research. The study sheds light on the development of rural houses in Lakhan Village and highlights several elements that have an impact on a house's overall imageability. It includes recommendations for future growth, gives an in-depth understanding of how rural housing has developed in India, and discusses the reasons that have influenced that development. The study's conclusion highlights the significance of utilizing a holistic strategy to address the challenges with rural housing. The findings of this study will be helpful to researchers, policymakers, and other officials involved in constructing rural houses.