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The rise of artificial intelligence – understanding the AI identity threat at the workplace

Author

Listed:
  • Milad Mirbabaie

    (Paderborn University)

  • Felix Brünker

    (University of Duisburg-Essen)

  • Nicholas R. J. Möllmann Frick

    (University of Duisburg-Essen)

  • Stefan Stieglitz

    (University of Duisburg-Essen)

Abstract

Artificial intelligence (AI) is being increasingly integrated into enterprises to foster collaboration within humanmachine teams and assist employees with work-related tasks. However, introducing AI may negatively impact employees’ identifications with their jobs as AI is expected to fundamentally change workplaces and professions, feeding into individuals’ fears of being replaced. To broaden the understanding of the AI identity threat, the findings of this study reveal three central predictors for AI identity threat in the workplace: changes to work, loss of status position, and AI identity predicting AI identity threat in the workplace. This study enriches information systems literature by extending our understanding of collaboration with AI in the workplace to drive future research in this field. Researchers and practitioners understand the implications of employees’ identity when collaborating with AI and comprehend which factors are relevant when introducing AI in the workplace.

Suggested Citation

  • Milad Mirbabaie & Felix Brünker & Nicholas R. J. Möllmann Frick & Stefan Stieglitz, 2022. "The rise of artificial intelligence – understanding the AI identity threat at the workplace," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 73-99, March.
    • Handle: RePEc:spr:elmark:v:32:y:2022:i:1:d:10.1007_s12525-021-00496-x
    DOI: 10.1007/s12525-021-00496-x
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    Cited by:

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    2. Zhou, Shuai & Yi, Ni & Rasiah, Rajah & Zhao, Haipeng & Mo, Zile, 2024. "An empirical study on the dark side of service employees’ AI awareness: Behavioral responses, emotional mechanisms, and mitigating factors," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    3. Olimpia Ban & Irina Maiorescu & Mihaela Bucur & Gabriel Cristian Sabou & Betty Cohen Tzedec, 2024. "AI between Threat and Benefactor for the Competences of the Human Working Force," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 762-762, August.
    4. Constanta-Nicoleta Bodea & Mario Paparic & Radu Ioan Mogos & Maria-Iuliana Dascalu, 2024. "Artificial Intelligence Adoption in the Workplace and Its Impact on the Upskilling and Reskilling Strategies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 126-126, February.

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    More about this item

    Keywords

    Artificial intelligence; IT identity; Identity threat; Information systems; Workplace;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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