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Aggregate bandwagon effect on online videos' viewership: Value uncertainty, popularity cues, and heuristics

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  • W. Wayne Fu
  • Clarice C. Sim

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  • W. Wayne Fu & Clarice C. Sim, 2011. "Aggregate bandwagon effect on online videos' viewership: Value uncertainty, popularity cues, and heuristics," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(12), pages 2382-2395, December.
    • Handle: RePEc:bla:jinfst:v:62:y:2011:i:12:p:2382-2395
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    Citations

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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    2. Chan, Ho Fai & Bodiuzzman, Sohel Md & Torgler, Benno, 2020. "The power of social cues in the battle for attention: Evidence from an online platform for scholarly commentary," Journal of Informetrics, Elsevier, vol. 14(4).
    3. Jingjing Zhang & Nan Jiang & Jason James Turner & Saeed Pahlevan Sharif, 2021. "The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China," Sustainability, MDPI, vol. 13(17), pages 1-14, August.
    4. Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
    5. Melby Karina Zuniga Huertas & Tarcisio Duarte Coelho, 2019. "The Interaction Effect of Type of Message X YouTuber’s Media Metrics on Customers’ Responses and the Moderation of Conformity Intention," Future Internet, MDPI, vol. 11(6), pages 1-17, June.
    6. Parsons, Andrew G. & Ballantine, Paul W. & Ali, Ashleigh & Grey, Hannah, 2014. "Deal is on! Why people buy from daily deal websites," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 37-42.
    7. KyuJin Shim & Klive (Soo-Kwang) Oh, 2019. "Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement," Media and Communication, Cogitatio Press, vol. 7(1), pages 128-138.
    8. Sang-Hyeak Yoon & Hee-Woong Kim, 2019. "What content and context factors lead to selection of a video clip? The heuristic route perspective," Electronic Commerce Research, Springer, vol. 19(3), pages 603-627, September.
    9. Xiangyu Wang & Min Zhang & Weiguo Fan & Kang Zhao, 2022. "Understanding the spread of COVID‐19 misinformation on social media: The effects of topics and a political leader's nudge," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(5), pages 726-737, May.
    10. Haris Krijestorac & Rajiv Garg & Vijay Mahajan, 2020. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls," Information Systems Research, INFORMS, vol. 31(2), pages 449-472, June.

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