IDEAS home Printed from https://ideas.repec.org/a/spr/elcore/v18y2018i2d10.1007_s10660-017-9255-x.html
   My bibliography  Save this article

Building investor trust in the P2P lending platform with a focus on Chinese P2P lending platforms

Author

Listed:
  • Yuwei Yan

    (Huazhong University of Science and Technology
    Taishan University)

  • Zhihan Lv

    (Chinese Academy of Science)

  • Bin Hu

    (Huazhong University of Science and Technology)

Abstract

Despite the rapid development of peer-to-peer (P2P) lending in the world, massive Chinese P2P platforms have failed due to moral risk and liquidity risk, which decreased investors’ confidence in P2P lending. A major question facing the future growth and development of P2P platforms is how to best build investors’ trust. This study was based on the elaboration likelihood model and examines how to persuade investors to develop initial trust in P2P platform. The empirical analysis data were collected from 70 Chinese P2P platforms. The multiple linear regression results support central route variables: the financial and credit status of P2P platforms are key elements in building the trust of investors and impacting their decisions. The subordinate route variables including social capital, risk management, and operating duration provide the necessary support to increase the number of platform investors. The relationship between the average interest rate and number of investors is not linear but exhibits an inverted U-shaped curve. The disclosure of information by the borrowers does not significantly affect the number of platform investors. These findings are an important complement to existing research and will facilitate future development efforts for P2P lending and the rational investments of investors.

Suggested Citation

  • Yuwei Yan & Zhihan Lv & Bin Hu, 2018. "Building investor trust in the P2P lending platform with a focus on Chinese P2P lending platforms," Electronic Commerce Research, Springer, vol. 18(2), pages 203-224, June.
    • Handle: RePEc:spr:elcore:v:18:y:2018:i:2:d:10.1007_s10660-017-9255-x
    DOI: 10.1007/s10660-017-9255-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10660-017-9255-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10660-017-9255-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Soo Young Rieh, 2002. "Judgment of information quality and cognitive authority in the Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(2), pages 145-161.
    2. Paul Hart & Carol Saunders, 1997. "Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange," Organization Science, INFORMS, vol. 8(1), pages 23-42, February.
    3. Michael Spence, 2002. "Signaling in Retrospect and the Informational Structure of Markets," American Economic Review, American Economic Association, vol. 92(3), pages 434-459, June.
    4. Katherine Garner & Morton Deutsch, 1974. "Cooperative Behavior in Dyads," Journal of Conflict Resolution, Peace Science Society (International), vol. 18(4), pages 634-645, December.
    5. Riza Emekter & Yanbin Tu & Benjamas Jirasakuldech & Min Lu, 2015. "Evaluating credit risk and loan performance in online Peer-to-Peer (P2P) lending," Applied Economics, Taylor & Francis Journals, vol. 47(1), pages 54-70, January.
    6. Mingfeng Lin & Nagpurnanand R. Prabhala & Siva Viswanathan, 2013. "Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending," Management Science, INFORMS, vol. 59(1), pages 17-35, August.
    7. Devin G. Pope & Justin R. Sydnor, 2011. "What’s in a Picture?: Evidence of Discrimination from Prosper.com," Journal of Human Resources, University of Wisconsin Press, vol. 46(1), pages 53-92.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Li, ZhouPing & Ge, RuYi & Guo, XiaoShuang & Cai, Lingfei, 2021. "Can individual investors learn from experience in online P2P lending? Evidence from China," The North American Journal of Economics and Finance, Elsevier, vol. 58(C).
    2. Chong, Zhaohui & Wei, Xiaolin, 2023. "Exploring the spatial linkage network of peer-to-peer lending in China," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 630(C).
    3. Yeh, Jen-Yin & Chiu, Hsin-Yu & Huang, Jhih-Huei, 2024. "Predicting failure of P2P lending platforms through machine learning: The case in China," Finance Research Letters, Elsevier, vol. 59(C).
    4. Wang, Qi & Xiong, Xiong & Zheng, Zunxin, 2021. "Platform Characteristics and Online Peer-to-Peer Lending: Evidence from China," Finance Research Letters, Elsevier, vol. 38(C).
    5. Carlos Sanchis-Pedregosa & Emma Berenguer & Gema Albort-Morant & Jorge Anton Sanz, 2020. "Guaranteed Crowdlending Loans: A Tool for Entrepreneurial Finance Ecosystem Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(55), pages 775-775, August.
    6. Arif Perdana & Pearpilai Jutasompakorn & Sunghun Chung, 2023. "Shaping crowdlending investors’ trust: Technological, social, and economic exchange perspectives," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    7. Na Sun & Liangrong Song & Yan Sun, 2021. "Fuze Effect: A Landmine in the Way of Sustainable Development of FinTech—The Lessons from the Peer-To-Peer Risk Outbreak," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    8. Xueru Chen & Xiaoji Hu & Shenglin Ben, 2021. "How do reputation, structure design and FinTech ecosystem affect the net cash inflow of P2P lending platforms? Evidence from China," Electronic Commerce Research, Springer, vol. 21(4), pages 1055-1082, December.
    9. Galit Klein & Zeev Shtudiner & Moti Zwilling, 2023. "Why do peer-to-peer (P2P) lending platforms fail? The gap between P2P lenders' preferences and the platforms’ intentions," Electronic Commerce Research, Springer, vol. 23(2), pages 709-738, June.
    10. Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
    11. Ji-Wen Li & Qinghui Cui & Jia-Jia Zhang, 2021. "Examining failure learning in online lending: Complete failure vs. incomplete failure," PLOS ONE, Public Library of Science, vol. 16(11), pages 1-17, November.
    12. Ying Liu & Rui Wang & Jin Qin, 2021. "CEO influence on P2P platform survival: Education and experience do matter!," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(3), pages 622-634, April.
    13. Jen-Yin Yeh & Hsin-Yu Chiu & Jhih-Huei Huang, 2023. "Predicting Failure of P2P Lending Platforms through Machine Learning: The Case in China," Papers 2311.14577, arXiv.org.
    14. Evangelos Katsamakas & J. Manuel Sanchez-Cartas, 2024. "A computational model of the effects of borrower default on the stability of P2P lending platforms," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 14(3), pages 597-618, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Qi & Xiong, Xiong & Zheng, Zunxin, 2021. "Platform Characteristics and Online Peer-to-Peer Lending: Evidence from China," Finance Research Letters, Elsevier, vol. 38(C).
    2. Li, Jianwen, 2023. "MSMEs meet FinTech: Chance or challenge?," Finance Research Letters, Elsevier, vol. 57(C).
    3. Benjamin Käfer, 2016. "Peer-to-Peer Lending – A (Financial Stability) Risk Perspective," MAGKS Papers on Economics 201622, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    4. Wei Liu & Li-Qiu Xia, 2017. "An Evolutionary Behavior Forecasting Model for Online Lenders and Borrowers in Peer-to-Peer Lending," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 34(01), pages 1-14, February.
    5. Anglin, Aaron H. & Short, Jeremy C. & Drover, Will & Stevenson, Regan M. & McKenny, Aaron F. & Allison, Thomas H., 2018. "The power of positivity? The influence of positive psychological capital language on crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 33(4), pages 470-492.
    6. Eid, Nourhan & Maltby, Josephine & Talavera, Oleksandr, 2016. "Income Rounding and Loan Performance in the Peer-to-Peer Market," MPRA Paper 72852, University Library of Munich, Germany.
    7. Jianrong Yao & Jiarui Chen & June Wei & Yuangao Chen & Shuiqing Yang, 2019. "The relationship between soft information in loan titles and online peer-to-peer lending: evidence from RenRenDai platform," Electronic Commerce Research, Springer, vol. 19(1), pages 111-129, March.
    8. Oleksandr Talavera & Haofeng Xu, 2018. "Role of Verification in Peer-to-Peer Lending," Working Papers 2018-25, Swansea University, School of Management.
    9. Cuiqing Jiang & Zhao Wang & Ruiya Wang & Yong Ding, 2018. "Loan default prediction by combining soft information extracted from descriptive text in online peer-to-peer lending," Annals of Operations Research, Springer, vol. 266(1), pages 511-529, July.
    10. Wolfgang Pointner & Burkhard Raunig, 2018. "A primer on peer-to-peer lending: immediate financial intermediation in practice," Monetary Policy & the Economy, Oesterreichische Nationalbank (Austrian Central Bank), issue Q3/18, pages 36-51.
    11. Kräussl, Roman & Kräussl, Zsofia & Pollet, Joshua & Rinne, Kalle, 2024. "The performance of marketplace lenders," Journal of Banking & Finance, Elsevier, vol. 162(C).
    12. Ruyi Ge & Juan Feng & Bin Gu, 2016. "Borrower’s default and self-disclosure of social media information in P2P lending," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 2(1), pages 1-6, December.
    13. Xueru Chen & Xiaoji Hu & Shenglin Ben, 2021. "How do reputation, structure design and FinTech ecosystem affect the net cash inflow of P2P lending platforms? Evidence from China," Electronic Commerce Research, Springer, vol. 21(4), pages 1055-1082, December.
    14. Mingfeng Lin & Nagpurnanand R. Prabhala & Siva Viswanathan, 2013. "Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending," Management Science, INFORMS, vol. 59(1), pages 17-35, August.
    15. Xi Yang & Wenjuan Fan & Shanlin Yang, 2020. "Identifying the Influencing Factors on Investors’ Investment Behavior: An Empirical Study Focusing on the Chinese P2P Lending Market," Sustainability, MDPI, vol. 12(13), pages 1-21, July.
    16. Zhao Wang & Cuiqing Jiang & Huimin Zhao, 2022. "Know Where to Invest: Platform Risk Evaluation in Online Lending," Information Systems Research, INFORMS, vol. 33(3), pages 765-783, September.
    17. Teply, Petr & Polena, Michal, 2020. "Best classification algorithms in peer-to-peer lending," The North American Journal of Economics and Finance, Elsevier, vol. 51(C).
    18. Ligang Zhou & Chao Ma, 2023. "A Comparison of Different Rules on Loans Evaluation in Peer-to-Peer Lending by Gradient Boosting Models Under Moving Windows with Two Timestamps," Computational Economics, Springer;Society for Computational Economics, vol. 62(4), pages 1481-1504, December.
    19. Carla Martínez-Climent & Ana Zorio-Grima & Domingo Ribeiro-Soriano, 2018. "Financial return crowdfunding: literature review and bibliometric analysis," International Entrepreneurship and Management Journal, Springer, vol. 14(3), pages 527-553, September.
    20. Xiaoyu Li & Jiahong Yuan & Yan Shi & Zilai Sun & Junhu Ruan, 2020. "Emerging Trends and Innovation Modes of Internet Finance—Results from Co-Word and Co-Citation Networks," Future Internet, MDPI, vol. 12(3), pages 1-14, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elcore:v:18:y:2018:i:2:d:10.1007_s10660-017-9255-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.