IDEAS home Printed from https://ideas.repec.org/a/spr/decisn/v43y2016i4d10.1007_s40622-016-0134-4.html
   My bibliography  Save this article

Stakeholder salience and CSR in Indian context

Author

Listed:
  • Vardhini Rajagopal

    (Indian Institute of Technology, Madras)

  • Lata Dyaram

    (Indian Institute of Technology, Madras)

  • Venkat Ram Reddy Ganuthula

    (Indian Institute of Technology, Madras)

Abstract

We examine stakeholder management by studying the relationship between antecedents and outcomes of stakeholder salience in Indian IT industry. A mixed methodology integrating qualitative and quantitative approaches was adopted. Two potential antecedents of stakeholder salience were identified, namely, stakeholder integration and top management support. The consequent outcome was Corporate Social Responsibility (CSR) toward stakeholders. Data were collected from 67 organizations through a survey questionnaire. The conceptual framework was tested across six prominent primary stakeholders: investors, customers, employees, suppliers, environment and community. Data were analyzed using partial least squares technique. The influence of stakeholder integration on salience of stakeholders was found to be significant in the case of investors, customers, employees and suppliers. However, the influence of top management support toward determining stakeholder salience was only evident in regard to key stakeholder groups. Further, salience of all the stakeholder groups was found to considerably enhance the potential CSR activities toward them. Top management support was identified as a potential antecedent of sa

Suggested Citation

  • Vardhini Rajagopal & Lata Dyaram & Venkat Ram Reddy Ganuthula, 2016. "Stakeholder salience and CSR in Indian context," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(4), pages 351-363, December.
    • Handle: RePEc:spr:decisn:v:43:y:2016:i:4:d:10.1007_s40622-016-0134-4
    DOI: 10.1007/s40622-016-0134-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40622-016-0134-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40622-016-0134-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. José Plaza-Úbeda & Jerónimo Burgos-Jiménez & Eva Carmona-Moreno, 2010. "Measuring Stakeholder Integration: Knowledge, Interaction and Adaptational Behavior Dimensions," Journal of Business Ethics, Springer, vol. 93(3), pages 419-442, May.
    2. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    3. Ragu-Nathan, Bhanu S. & Apigian, Charles H. & Ragu-Nathan, T. S. & Tu, Qiang, 2004. "A path analytic study of the effect of top management support for information systems performance," Omega, Elsevier, vol. 32(6), pages 459-471, December.
    4. Abagail McWilliams & David D. Van Fleet & Kenneth D. Cory, 2002. "Raising Rivals’ Costs Through Political Strategy: An Extension of Resource‐based Theory," Journal of Management Studies, Wiley Blackwell, vol. 39(5), pages 707-724, July.
    5. Belaid Rettab & Anis Brik & Kamel Mellahi, 2009. "A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai," Journal of Business Ethics, Springer, vol. 89(3), pages 371-390, October.
    6. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
    7. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    8. Supriti Mishra & Damodar Suar, 2010. "Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 306-327, June.
    9. Amy J. Hillman & Gerald D. Keim, 2001. "Shareholder value, stakeholder management, and social issues: what's the bottom line?," Strategic Management Journal, Wiley Blackwell, vol. 22(2), pages 125-139, February.
    10. Vitell, Scott J. & Paolillo, Joseph G. P. & Thomas, James L., 2003. "The Perceived Role of Ethics and Social Responsibility: A Study of Marketing Professionals," Business Ethics Quarterly, Cambridge University Press, vol. 13(1), pages 63-86, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
    2. Zana Prutina & Dzevad Sehic, 2016. "Employees’ Perceptions Of Corporate Social Responsibility: A Case Study Of Award Recipient," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 25(1), pages 239-260, june.
    3. Soh Young In & Young Joon Lee & Robert G. Eccles, 2024. "Looking back and looking forward: A scientometric analysis of the evolution of corporate sustainability research over 47 years," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2225-2259, May.
    4. Muzhar Javed & Muhammad Amir Rashid & Ghulam Hussain & Hafiz Yasir Ali, 2020. "The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1395-1409, May.
    5. Marc Orlitzky & Céline Louche & Jean-Pascal Gond & Wendy Chapple, 2017. "Unpacking the Drivers of Corporate Social Performance: A Multilevel, Multistakeholder, and Multimethod Analysis," Journal of Business Ethics, Springer, vol. 144(1), pages 21-40, August.
    6. Ngoc Phu Tran & Co Thi Huyen Dinh & Hien Thi Thu Hoang & Duc Hong Vo, 2022. "Intellectual Capital and Firm Performance in Vietnam: The Moderating Role of Corporate Social Responsibility," Sustainability, MDPI, vol. 14(19), pages 1-13, October.
    7. Reimann, Felix & Ehrgott, Matthias & Kaufmann, Lutz & Carter, Craig R., 2012. "Local stakeholders and local legitimacy: MNEs' social strategies in emerging economies," Journal of International Management, Elsevier, vol. 18(1), pages 1-17.
    8. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    9. Dolores Gallardo-Vázquez & Luis Enrique Valdez-Juárez & José Luis Lizcano-Álvarez, 2019. "Corporate Social Responsibility and Intellectual Capital: Sources of Competitiveness and Legitimacy in Organizations’ Management Practices," Sustainability, MDPI, vol. 11(20), pages 1-29, October.
    10. Wenbin Sun & Shanji Yao & Rahul Govind, 2019. "Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability," Journal of Business Ethics, Springer, vol. 160(4), pages 1001-1017, December.
    11. Lopez, Belen & Rangel, Celia & Fernández, Manuel, 2022. "The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth," Journal of Business Research, Elsevier, vol. 150(C), pages 690-698.
    12. Shin, Jiyoung & Moon, Jon Jungbien & Kang, Jingoo, 2023. "Where does ESG pay? The role of national culture in moderating the relationship between ESG performance and financial performance," International Business Review, Elsevier, vol. 32(3).
    13. M. Isabel Sánchez-Hernández & Tomás M. Bañegil-Palacios & Ramón Sanguino-Galván, 2017. "Competitive Success in Responsible Regional Ecosystems: An Empirical Approach in Spain Focused on the Firms’ Relationship with Stakeholders," Sustainability, MDPI, vol. 9(3), pages 1-18, March.
    14. Belasri, Sanaa & Gomes, Mathieu & Pijourlet, Guillaume, 2020. "Corporate social responsibility and bank efficiency," Journal of Multinational Financial Management, Elsevier, vol. 54(C).
    15. Thuy Thi Thu Truong & Jungmu Kim, 2019. "Do Corporate Social Responsibility Activities Reduce Credit Risk? Short and Long-Term Perspectives," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    16. Tiago Melo, 2012. "Determinants of corporate social performance: the influence of organizational culture, management tenure and financial performance," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(1), pages 33-47, March.
    17. Stefano Dell'Atti & Annarita Trotta & Antonia Patrizia Iannuzzi & Federica Demaria, 2017. "Corporate Social Responsibility Engagement as a Determinant of Bank Reputation: An Empirical Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 589-605, November.
    18. Gordon Liu & Teck-Yong Eng & Wai-Wai Ko, 2013. "Strategic Direction of Corporate Community Involvement," Journal of Business Ethics, Springer, vol. 115(3), pages 469-487, July.
    19. Isabel Lourenço & Manuel Branco & José Curto & Teresa Eugénio, 2012. "How Does the Market Value Corporate Sustainability Performance?," Journal of Business Ethics, Springer, vol. 108(4), pages 417-428, July.
    20. Anne Michaels & Michael Grüning, 2016. "Interne Treiber von CSR-Publizität: Der Einfluss von Corporate Identity," Sustainability Nexus Forum, Springer, vol. 24(4), pages 315-324, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:decisn:v:43:y:2016:i:4:d:10.1007_s40622-016-0134-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.