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Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?

Author

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  • Supriti Mishra
  • Damodar Suar

Abstract

Purpose - This study aims to examine whether strategy towards primary stakeholders and their salience influence corporate social responsibility towards the corresponding stakeholders. Design/methodology/approach - Data were collected through a questionnaire from 150 senior level managers including CEOs. The stakeholder management strategy, salience, and corporate social responsibility were assessed in the context of employees, customers, investors, community, natural environment, and suppliers. Findings - The favorable strategy towards stakeholders increases the corresponding corporate social responsibility towards them. The salience of all stakeholder groups also enhances the corresponding corporate social responsibility. When salience and strategy are considered, the salience of a particular stakeholder group suppresses the effect of strategy fully or partially on corporate social responsibility. Research limitations/implications - The salience of a stakeholder is a potent antecedent of corporate social responsibility compared with strategy towards that stakeholder. Originality/value - A questionnaire is developed to assess corporate social responsibility in the Indian context, and the link between strategy, salience, and corporate social responsibility is established.

Suggested Citation

  • Supriti Mishra & Damodar Suar, 2010. "Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 306-327, June.
    • Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:306-327
    DOI: 10.1108/17471111011051784
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    Citations

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    Cited by:

    1. Maria J. Charlo & Ismael Moya & Ana M. Muñoz, 2017. "Sustainable Development in Spanish Listed Companies: A Strategic Approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(3), pages 222-234, May.
    2. Anna Jessop & Nicole Wilson & Michal Bardecki & Cory Searcy, 2019. "Corporate Environmental Disclosure in India: An Analysis of Multinational and Domestic Agrochemical Corporations," Sustainability, MDPI, vol. 11(18), pages 1-33, September.
    3. Sahasranamam, Sreevas & Arya, Bindu & Mukundhan, K.V., 2022. "Dual institutional embeddedness and home country CSR Engagement: Evidence from Indian MNEs," Journal of Business Research, Elsevier, vol. 141(C), pages 163-174.
    4. Mariadoss, Babu John & Chi, Ting & Tansuhaj, Patriya & Pomirleanu, Nadia, 2016. "Influences of Firm Orientations on Sustainable Supply Chain Management," Journal of Business Research, Elsevier, vol. 69(9), pages 3406-3414.
    5. Vardhini Rajagopal & Lata Dyaram & Venkat Ram Reddy Ganuthula, 2016. "Stakeholder salience and CSR in Indian context," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(4), pages 351-363, December.
    6. Anushree Poddar & Sapna A. Narula & Ambika Zutshi, 2019. "A study of corporate social responsibility practices of the top Bombay Stock Exchange 500 companies in India and their alignment with the Sustainable Development Goals," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1184-1205, November.
    7. Zarzycka Ewelina & Krasodomska Joanna & Dobija Dorota, 2021. "Stakeholder Engagement in Corporate Social Practices and Non-Financial Disclosures: A Systematic Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 112-135, March.
    8. James J. Cordeiro & Ambra Galeazzo & Tara Shankar Shaw & Rajaram Veliyath & M. K. Nandakumar, 2018. "Ownership influences on corporate social responsibility in the Indian context," Asia Pacific Journal of Management, Springer, vol. 35(4), pages 1107-1136, December.
    9. Vinod Kumar & Zillur Rahman & A. A. Kazmi, 2016. "Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies," SAGE Open, , vol. 6(3), pages 21582440166, September.
    10. Chris Mason & John Simmons, 2014. "Embedding Corporate Social Responsibility in Corporate Governance: A Stakeholder Systems Approach," Journal of Business Ethics, Springer, vol. 119(1), pages 77-86, January.
    11. Shilpee A. Dasgupta & Mayank Bhatia & Upasana Singh & Arghya Ray, 2022. "Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 391-412, June.

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