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On Marketing Strategy in Electoral Politics

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  • Sridhar Moorthy

    (University of Toronto)

Abstract

Marketing strategy for candidates running for public office differs from its commercial counterpart in a number of ways. But there are similarities, also. In this essay, I review the similarities and differences between the two contexts with a view to developing a better understanding of what makes political marketing unique.

Suggested Citation

  • Sridhar Moorthy, 2019. "On Marketing Strategy in Electoral Politics," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 57-62, December.
    • Handle: RePEc:spr:custns:v:6:y:2019:i:3:d:10.1007_s40547-019-00102-4
    DOI: 10.1007/s40547-019-00102-4
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    References listed on IDEAS

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    Cited by:

    1. David A. Schweidel & Neil Bendle, 2019. "Marketing and Politics: Strange Bedfellows no More," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 37-40, December.

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