The Multidimensional Nature of Product Perceptions within Asia
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DOI: 10.1007/s40547-015-0046-z
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- Tammo H.A. Bijmolt & Michel Wedel & Wayne S. DeSarbo, 2021. "Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 1-15, June.
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Keywords
Branding; Asia; Market structure analysis; Bayesian analysis;All these keywords.
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