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Marketing at Illinois

Author

Listed:
  • Yunchuan Liu

    (University of Illinois, Urbana-Champaign)

  • Ravi Mehta

    (University of Illinois, Urbana-Champaign)

  • Aric Rindfleisch

    (University of Illinois, Urbana-Champaign)

  • Carlos J. Torelli

    (University of Illinois, Urbana-Champaign)

  • Tiffany Barnett White

    (University of Illinois, Urbana-Champaign)

Abstract

This article tells the story of the past, present, and future of the marketing area at the University of Illinois with a focus on its contributions to the academic marketing community. These contributions include being at the forefront of formal marketing instruction, serving as a catalyst to the formation of the American Marketing Association (as well as its early home), and developing the most popular marketing course in the world. In addition to highlighting our contributions, we also share stories about some of Illinois’ most celebrated faculty, including Paul Converse, Robert Ferber and Jag Sheth. We then look at our current faculty and our three main collective research interests (i.e., global and multicultural marketing, digital marketing, and innovation and new product development). Finally, we provide a preview of where marketing at Illinois is headed in the future.

Suggested Citation

  • Yunchuan Liu & Ravi Mehta & Aric Rindfleisch & Carlos J. Torelli & Tiffany Barnett White, 2024. "Marketing at Illinois," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 11(1), pages 1-9, December.
    • Handle: RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00147-0
    DOI: 10.1007/s40547-024-00147-0
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    References listed on IDEAS

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    1. Rindfleisch, Aric & Burroughs, James E & Denton, Frank, 1997. "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 312-325, March.
    2. Tianqin Shi & Dilip Chhajed & Zhixi Wan & Yunchuan Liu, 2020. "Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1702-1719, July.
    3. Maria A Rodas & Deborah Roedder John & Carlos J Torelli & Margaret C Campbell & Stefano Puntoni, 2021. "Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(4), pages 633-650.
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    5. Lidan Xu & Ravi Mehta, 2022. "Technology devalues luxury? Exploring consumer responses to AI-designed luxury products," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1135-1152, November.
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