IDEAS home Printed from https://ideas.repec.org/a/spr/custns/v11y2024i1d10.1007_s40547-024-00147-0.html
   My bibliography  Save this article

Marketing at Illinois

Author

Listed:
  • Yunchuan Liu

    (University of Illinois, Urbana-Champaign)

  • Ravi Mehta

    (University of Illinois, Urbana-Champaign)

  • Aric Rindfleisch

    (University of Illinois, Urbana-Champaign)

  • Carlos J. Torelli

    (University of Illinois, Urbana-Champaign)

  • Tiffany Barnett White

    (University of Illinois, Urbana-Champaign)

Abstract

This article tells the story of the past, present, and future of the marketing area at the University of Illinois with a focus on its contributions to the academic marketing community. These contributions include being at the forefront of formal marketing instruction, serving as a catalyst to the formation of the American Marketing Association (as well as its early home), and developing the most popular marketing course in the world. In addition to highlighting our contributions, we also share stories about some of Illinois’ most celebrated faculty, including Paul Converse, Robert Ferber and Jag Sheth. We then look at our current faculty and our three main collective research interests (i.e., global and multicultural marketing, digital marketing, and innovation and new product development). Finally, we provide a preview of where marketing at Illinois is headed in the future.

Suggested Citation

  • Yunchuan Liu & Ravi Mehta & Aric Rindfleisch & Carlos J. Torelli & Tiffany Barnett White, 2024. "Marketing at Illinois," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 11(1), pages 1-9, December.
    • Handle: RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00147-0
    DOI: 10.1007/s40547-024-00147-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40547-024-00147-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40547-024-00147-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rindfleisch, Aric & Burroughs, James E & Denton, Frank, 1997. "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 312-325, March.
    2. Maria A Rodas & Deborah Roedder John & Carlos J Torelli & Margaret C Campbell & Stefano Puntoni, 2021. "Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(4), pages 633-650.
    3. Kilsun Kim & Dilip Chhajed & Yunchuan Liu, 2013. "Can Commonality Relieve Cannibalization in Product Line Design?," Marketing Science, INFORMS, vol. 32(3), pages 510-521, May.
    4. Lidan Xu & Ravi Mehta, 2022. "Technology devalues luxury? Exploring consumer responses to AI-designed luxury products," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1135-1152, November.
    5. Tianqin Shi & Dilip Chhajed & Zhixi Wan & Yunchuan Liu, 2020. "Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1702-1719, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    2. José A. Novo‐Peteiro, 2023. "Product design with attribute dependence," Manchester School, University of Manchester, vol. 91(4), pages 361-385, July.
    3. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    4. Zhang, Abraham & Wang, Jason X. & Farooque, Muhammad & Wang, Yulan & Choi, Tsan-Ming, 2021. "Multi-dimensional circular supply chain management: A comparative review of the state-of-the-art practices and research," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    5. Menglin Li & Sining Kou & Jun Pang & Wangshuai Wang, 2024. "Take me back to the past: the impact of social identity conflict on nostalgic consumption," Marketing Letters, Springer, vol. 35(2), pages 289-301, June.
    6. Giovanni Mattia, 2013. "Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un?indagine esplorativa sui giovani acquirenti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 83-103.
    7. Piotrowska, Maria, 2019. "The importance of personality characteristics and behavioral constraints for retirement saving," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 194-220.
    8. Ji, Jingna & Li, Tao & Yang, Lei, 2023. "Pricing and carbon reduction strategies for vertically differentiated firms under Cap-and-Trade regulation," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
    9. Yumin Fu & Jianyun Wu & Cheng Ma & Xiaoyu Fu, 2023. "Agency, Reselling, or Hybrid: Strategic Channel Selection in a Green Supply Chain," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    10. Zhou, Pin & Xu, He & Chen, Jiguang, 2020. "Value of down-conversion policy in a vertical differentiated co-production system," International Journal of Production Economics, Elsevier, vol. 228(C).
    11. Du, Hang & Wei, Lai & Zhu, Qinghua, 2023. "Competition of consumables’ original brand manufacturers and remanufacturers considering the entry of compatible manufacturers," European Journal of Operational Research, Elsevier, vol. 306(2), pages 679-692.
    12. Marcelo Vinhal Nepomuceno & Michel Laroche, 2017. "When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation," Journal of Business Ethics, Springer, vol. 143(3), pages 467-483, July.
    13. Helen Duh & Sarah Benmoyal-Bouzaglo & George Moschis & Lilia Smaoui, 2015. "Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives," Journal of Family and Economic Issues, Springer, vol. 36(2), pages 251-262, June.
    14. Hong Sun & Yan Li, 2023. "Optimal Acquisition and Production Policies for Remanufacturing with Quality Grading," Mathematics, MDPI, vol. 11(7), pages 1-21, March.
    15. Peter Schmuck & Tim Kasser & Richard Ryan, 2000. "Intrinsic and Extrinsic Goals: Their Structure and Relationship to Well-Being in German and U.S. College Students," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 50(2), pages 225-241, May.
    16. Niu, Baozhuang & Ruan, Yiyuan & Zeng, Fanzhuo, 2022. "Promoting remanufacturing through subsidy and environment tax: Channel co-opetition, incentive alignment and regulation optimization," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
    17. Manolis, Chris & Roberts, James A., 2008. "Compulsive buying: Does it matter how it's measured?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 555-576, August.
    18. Flouri, Eirini, 2000. "An integrated model of consumer materialism: Can economic socialization and maternal values predict materialistic attitudes in adolescents?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 28(6), pages 707-724, June.
    19. John Deckop & Robert Giacalone & Carole Jurkiewicz, 2015. "Materialism and Workplace Behaviors: Does Wanting More Result in Less?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 121(3), pages 787-803, April.
    20. Barbara Seegebarth & Mathias Peyer & Ingo Balderjahn & Klaus-Peter Wiedmann, 2016. "The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 68-99, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00147-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.