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How behaviors spread in dynamic social networks

Author

Listed:
  • Yu Zhang

    (Trinity University)

  • Yu Wu

    (Stanford University)

Abstract

In this paper, we explore how decentralized local interactions of autonomous agents in a network relate to collective behaviors. Earlier work in this area has modeled social networks with fixed agent relations. We instead focus on dynamic social networks in which agents can rationally adjust their neighborhoods based on their individual interests. We propose a new connection evaluation theory, the Highest Weighted Reward (HWR) rule: agents dynamically choose their neighbors in order to maximize their own utilities based on rewards from previous interactions. We prove that, in the two-action pure coordination game, our system would stabilize to a clustering state in which all relationships in the network are rewarded with an optimal payoff. Our experiments verify this theory and also reveal additional interesting patterns in the network.

Suggested Citation

  • Yu Zhang & Yu Wu, 2012. "How behaviors spread in dynamic social networks," Computational and Mathematical Organization Theory, Springer, vol. 18(4), pages 419-444, December.
    • Handle: RePEc:spr:comaot:v:18:y:2012:i:4:d:10.1007_s10588-011-9105-7
    DOI: 10.1007/s10588-011-9105-7
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    References listed on IDEAS

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    Cited by:

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    2. Yufei Wang & Mangirdas Morkūnas & Jinzhao Wei, 2024. "Strategic Synergies: Unveiling the Interplay of Game Theory and Cultural Dynamics in a Globalized World," Games, MDPI, vol. 15(4), pages 1-25, June.

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