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Conquering the Challenge of Continuous Business Model Improvement

Author

Listed:
  • Benedikt Simmert

    (University of Kassel)

  • Philipp Alexander Ebel

    (University of Kassel)

  • Christoph Peters

    (University of Kassel
    University of St. Gallen)

  • Eva Alice Christiane Bittner

    (University of Hamburg)

  • Jan Marco Leimeister

    (University of St. Gallen
    University of Kassel)

Abstract

In an atmosphere of rapidly changing business environments and intense competition, adequate and timely business models are crucial for companies. Current research mainly focuses on business model development that often neglects the legacy of established companies. The paper at hand addresses this research gap by a process design which allows established companies to rethink, improve, and continually innovate their business models. Following a design science research approach, requirements for improving business models are identified by the analysis of existing literature and by expert interviews. Collaboration Engineering and a multilevel evaluation are applied to create a continuous and implementable process design for business model improvement – including specific activities, instructions, and tools. The process design represents a nascent design theory in form of an “invention” type of knowledge contribution. Moreover, going beyond existing literature, the importance of collaboration between participants in a business model improvement project is highlighted. From a practical perspective, the developed process design enables companies for continuous and recurring business model improvement without the ongoing support of professional moderators or consultants.

Suggested Citation

  • Benedikt Simmert & Philipp Alexander Ebel & Christoph Peters & Eva Alice Christiane Bittner & Jan Marco Leimeister, 2019. "Conquering the Challenge of Continuous Business Model Improvement," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(4), pages 451-468, August.
  • Handle: RePEc:spr:binfse:v:61:y:2019:i:4:d:10.1007_s12599-018-0556-y
    DOI: 10.1007/s12599-018-0556-y
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    References listed on IDEAS

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    Cited by:

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    2. Alexia Athanasopoulou & Mark De Reuver, 2020. "How do business model tools facilitate business model exploration? Evidence from action research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 495-508, September.
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    5. B. Deepthi & Vikram Bansal, 2024. "Industry 4.0 in Textile and Apparel Industry: A Systematic Literature Review and Bibliometric Analysis of Global Research Trends," Vision, , vol. 28(2), pages 157-170, April.

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