“Deal of the Day” Platforms: What Drives Consumer Loyalty?
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DOI: 10.1007/s12599-013-0268-2
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- Ieva, M. & De Canio, F. & Ziliani, C., 2018. "Daily deal shoppers: What drives social couponing?," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 299-303.
- Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
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Keywords
Deal of the Day; Loyalty; Grounded theory; Structural equation modeling;All these keywords.
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