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Marketing Automation

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Listed:
  • Irina Heimbach
  • Daniel Kostyra
  • Oliver Hinz

Abstract

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Suggested Citation

  • Irina Heimbach & Daniel Kostyra & Oliver Hinz, 2015. "Marketing Automation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(2), pages 129-133, April.
    • Handle: RePEc:spr:binfse:v:57:y:2015:i:2:p:129-133
    DOI: 10.1007/s12599-015-0370-8
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    References listed on IDEAS

    as
    1. Hinz, Oliver & Hann, Il-Horn & Spann, Martin, 2011. "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56546, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Gottschlich, Jörg & Heimbach, Irina & Hinz, Oliver, 2013. "The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63395, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Montgomery, Alan L. & Smith, Michael D., 2009. "Prospects for Personalization on the Internet," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 130-137.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Nikolai Stein & Jan Meller & Christoph M. Flath, 2018. "Big data on the shop-floor: sensor-based decision-support for manual processes," Journal of Business Economics, Springer, vol. 88(5), pages 593-616, July.
    2. Shivam Gupta & Théo Justy & Shampy Kamboj & Ajay Kumar & Eivind Kristoffersen, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Post-Print hal-03609916, HAL.
    3. Bauer, Kevin & von Zahn, Moritz & Hinz, Oliver, 2023. "Please take over: XAI, delegation of authority, and domain knowledge," SAFE Working Paper Series 394, Leibniz Institute for Financial Research SAFE.
    4. Antonia Köster & Christian Matt & Thomas Hess, 2021. "Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(4), pages 349-366, August.
    5. Simone Guercini, 2022. "Scope of heuristics and digitalization: the case of marketing automation," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 21(2), pages 151-164, November.
    6. Malik, Nishtha & Kar, Arpan Kumar & Tripathi, Shalini Nath & Gupta, Shivam, 2023. "Exploring the impact of fairness of social bots on user experience," Technological Forecasting and Social Change, Elsevier, vol. 197(C).

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