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Plastic scraps: biodegradable mulch films and the aesthetics of ‘good farming’ in US specialty crop production

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  • Katherine Dentzman

    (University of Idaho)

  • Jessica R. Goldberger

    (Washington State University)

Abstract

Agriculture is a serious contributor to pollution and other environmental harms, making it an important site of action for the development of environmentally friendly products and practices. However, farmer adoption of such options is varied and dependent on a wide range of factors including the visual appeal (i.e., aesthetics) of sustainable farming. Recent studies have shown that negative aesthetics related to more environmentally friendly ways of farming can delay or prevent adoption of such practices. Drawing on the concepts of good farming, cultural capital, and the aesthetics of waste, this paper aims to assess the status of biodegradable plastic mulch (BDM) in relation to a range of alternative and conventional specialty crop growers’ aesthetic perceptions. BDM has the potential to significantly reduce non-biodegradable polyethylene (PE) mulch waste, thus addressing serious environmental and human health concerns. However, the aesthetics of BDM may present a challenge. BDM looks identical to PE plastic, and its degradation throughout the season results in scraps in the soil. To investigate aesthetics as a possible barrier to BDM adoption, we conducted five photo-elicitation focus groups with specialty crop growers in Washington State. Results indicate that alternative growers are slightly more adverse to the aesthetics of BDM, especially because of its ‘plastic’ appearance. Conventional growers had higher rates of BDM adoption, even though they felt a strong aesthetic aversion to the messy nature of BDM degradation. Confidence in the product, particularly as a result of education and experience, was believed to be the key to overcoming this negative aesthetic. Study participants offered a variety of ways to enhance the acceptability of BDM, such as making the mulch brown instead of black. These findings have wider implications for the acceptance and adoption of practices that, although environmentally friendly, have an unattractive visual element.

Suggested Citation

  • Katherine Dentzman & Jessica R. Goldberger, 2020. "Plastic scraps: biodegradable mulch films and the aesthetics of ‘good farming’ in US specialty crop production," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 83-96, March.
    • Handle: RePEc:spr:agrhuv:v:37:y:2020:i:1:d:10.1007_s10460-019-09970-x
    DOI: 10.1007/s10460-019-09970-x
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    References listed on IDEAS

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    1. Lee-Ann Sutherland, 2013. "Can organic farmers be ‘good farmers’? Adding the ‘taste of necessity’ to the conventionalization debate," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 429-441, September.
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    6. Rob Burton, 2012. "Understanding Farmers' Aesthetic Preference for Tidy Agricultural Landscapes: A Bourdieusian Perspective," Landscape Research, Taylor & Francis Journals, vol. 37(1), pages 51-71.
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    Cited by:

    1. Lenore Newman & Robert Newell & Colin Dring & Alesandros Glaros & Evan Fraser & Zsofia Mendly-Zambo & Arthur Gill Green & Krishna Bahadur KC, 2023. "Agriculture for the Anthropocene: novel applications of technology and the future of food," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(3), pages 613-627, June.

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