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The marketing entrepreneurship and the SMEs competitiveness

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  • Sterpu Cristina

    (Titu Maiorescu University, Bucharest, Romania)

Abstract

The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in the development of entrepreneurial processes, while entrepreneurial orientation and behaviour enhance the marketing performance of a company which operates in a dynamic environment. This paper presents the concept of entrepreneurial marketing, a proposed entrepreneurial marketing model, as well as the partial result of a preliminary test of this model.

Suggested Citation

  • Sterpu Cristina, 2011. "The marketing entrepreneurship and the SMEs competitiveness," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(2), pages 1-8, February.
    • Handle: RePEc:spp:jkmeit:1105
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    References listed on IDEAS

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    1. Fariborz Damanpour & Shanthi Gopalakrishnan, 2001. "The Dynamics of the Adoption of Product and Process Innovations in Organizations," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 45-65, January.
    2. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
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