IDEAS home Printed from https://ideas.repec.org/a/sgm/resrep/v2i37y2022p48-56.html
   My bibliography  Save this article

Marketing relacji w pracy brokera innowacji (Relationship Marketing in the Work of an Innovation Broker)

Author

Listed:
  • Jakub Szczepkowski

    (Wydzial Nauk Ekonomicznych i Zarzadzania, Uniwersytet Mikolaja Kopernika w Toruniu)

Abstract

An innovation broker plays an essential role in the commercialization process of scientific research with the participation of business representatives. He is the link between the two worlds – science and business. The main task of innovation brokers is to build relationships with scientists, as well as with the socio-economic environment. Long-term relationships based on loyalty and trust are the essence of relationship marketing. So, is it possible to use elements of relationship marketing in the daily work of an innovation broker? This article aims to try to identify how innovation brokers at Polish universities covered by the “The Excellence Initiative – Research University” program establish and build relationships with representatives of the world of science and business and to determine the impact of the coronavirus pandemic on these relations during and after it. Exploratory qualitative research was carried out using an open questions online questionnaire. The conducted research shows that the relationship marketing strategy applies in the work of an innovation broker.

Suggested Citation

  • Jakub Szczepkowski, 2022. "Marketing relacji w pracy brokera innowacji (Relationship Marketing in the Work of an Innovation Broker)," Research Reports, University of Warsaw, Faculty of Management, vol. 2(37), pages 48-56.
    • Handle: RePEc:sgm:resrep:v:2:i:37:y:2022:p:48-56
    as

    Download full text from publisher

    File URL: http://www.sim.wz.uw.edu.pl/sites/default/files/artykuly/jakub_szczepkowski.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. ., 2020. "Economic development in Europe and the United States," Chapters, in: The Rule of Law, Economic Development, and Corporate Governance, chapter 6, pages 149-177, Edward Elgar Publishing.
    2. ., 2020. "A European single market without tax harmonization," Chapters, in: Tax Tyranny, chapter 10, pages 145-162, Edward Elgar Publishing.
    3. ., 2020. "Tensions and struggles in Europe-level science," Chapters, in: Science Evaluation and Status Creation, chapter 3, pages 32-50, Edward Elgar Publishing.
    4. Bora Ly, 2020. "The rationale of European countries engage in AIIB," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1772619-177, January.
    5. ., 2020. "Combustion of energy cultures in Eastern Europe," Chapters, in: Energy Cultures, chapter 2, pages 34-56, Edward Elgar Publishing.
    6. ., 2020. "The European Union and transnational corporations," Chapters, in: Evolutionary Spatial Economics, chapter 25, pages 546-551, Edward Elgar Publishing.
    7. ., 2020. "European Union," Chapters, in: Evolutionary Spatial Economics, chapter 33, pages 596-631, Edward Elgar Publishing.
    8. Tudor Mugurel Aursulesei & Liviu - George Maha, 2020. "Dysfunctions Of The European Monetary Union," Junior Scientific Researcher, SC Research Publishing SRL, vol. 6(1), pages 82-91, May.
    9. European Fiscal Board (EFB), 2020. "2020 annual report of the European Fiscal Board," Annual reports 2020, European Fiscal Board.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anastasiadou, Constantia & Pilcher, Nick & Gutu, Mavis & Panyik, Emese, 2023. "EU tourism and student identities in a pre-BREXIT UK," Annals of Tourism Research, Elsevier, vol. 99(C).
    2. Cui, Yuepeng & Xu, Hao & Zou, Fumin & Chen, Zhihui & Gong, Kuangmin, 2021. "Optimization based method to develop representative driving cycle for real-world fuel consumption estimation," Energy, Elsevier, vol. 235(C).
    3. Bongini, Paola & Cucinelli, Doriana & Soana, Maria Gaia, 2023. "Insurance holdings: Does individual insurance literacy matter?," Finance Research Letters, Elsevier, vol. 58(PC).
    4. Steven A. Mejia, 2023. "Global inequities in the prevalence of undernourishment," Social Science Quarterly, Southwestern Social Science Association, vol. 104(3), pages 329-344, May.
    5. Basu, Sayantani & Campbell, Roy H., 2020. "Going by the numbers : Learning and modeling COVID-19 disease dynamics," Chaos, Solitons & Fractals, Elsevier, vol. 138(C).
    6. Christian Breuer, 2020. "Goverment Debt Post COVID-19: Back To Golden Rules," Chemnitz Economic Papers 041, Department of Economics, Chemnitz University of Technology, revised Feb 2020.
    7. Benalal, Nicholai & Freier, Maximilian & Melyn, Wim & Van Parys, Stefan & Reiss, Lukas, 2022. "Towards a single fiscal performance indicator," Occasional Paper Series 288, European Central Bank.
    8. Heinemann Friedrich & Kemper Jan, 2021. "The ECB Under the Threat of Fiscal Dominance – The Individual Central Banker Dimension," The Economists' Voice, De Gruyter, vol. 18(1), pages 5-30, December.
    9. Marc Audi & Amjad Ali, 2023. "The Role of Environmental Conditions and Purchasing Power Parity in Determining Quality of Life among Big Asian Cities," International Journal of Energy Economics and Policy, Econjournals, vol. 13(3), pages 292-305, May.
    10. IAIANI, Matteo & TUGNOLI, Alessandro & BONVICINI, Sarah & COZZANI, Valerio, 2021. "Analysis of Cybersecurity-related Incidents in the Process Industry," Reliability Engineering and System Safety, Elsevier, vol. 209(C).
    11. Ostry, Jonathan D. & Deb, Pragyan & Furceri, Davide & Tawk, Nour, 2020. "The Effect of Containment Measures on the COVID-19 Pandemic," CEPR Discussion Papers 15086, C.E.P.R. Discussion Papers.
    12. Friedrich Heinemann, 2021. "The political economy of euro area sovereign debt restructuring," Constitutional Political Economy, Springer, vol. 32(4), pages 502-522, December.
    13. Mulanda, Stephen Mulanda & Punt, Cecilia, 2021. "Characteristics of Zambia's agricultural sector and the role for agricultural policy: Insights from CGE modelling," Structural Change and Economic Dynamics, Elsevier, vol. 58(C), pages 300-312.
    14. Walle, Yabibal Mulualem, 2022. "Determinants of social cohesion: Cross-country evidence," IDOS Discussion Papers 18/2022, German Institute of Development and Sustainability (IDOS).
    15. Eastmure, Elizabeth & Cummins, Steven & Sparks, Leigh, 2020. "Non-market strategy as a framework for exploring commercial involvement in health policy: A primer," Social Science & Medicine, Elsevier, vol. 262(C).
    16. Mancini, Anna Laura & Tommasino, Pietro, 2023. "Fiscal rules and the reliability of public investment plans: Evidence from local governments," European Journal of Political Economy, Elsevier, vol. 79(C).
    17. Giuliano, Paola & Tabellini, Marco, 2020. "The Seeds of Ideology: Historical Immigration and Political Preferences in the United States," IZA Discussion Papers 13268, Institute of Labor Economics (IZA).
    18. Catherine Mathieu & Henri Sterdyniak, 2021. "Vers une réforme des règles budgétaires dans la zone euro ?," SciencePo Working papers Main hal-03474871, HAL.
    19. Debrun, Xavier & Masuch, Klaus & Ferrero, Guiseppe & Vansteenkiste, Isabel & Ferdinandusse, Marien & von Thadden, Leopold & Hauptmeier, Sebastian & Alloza, Mario & Derouen, Chloé & Bańkowski, Krzyszto, 2021. "Monetary-fiscal policy interactions in the euro area," Occasional Paper Series 273, European Central Bank.
    20. Nivison Nery Jr. & Juan P Aguilar Ticona & Claudia Gambrah & Simon Doss-Gollin & Adeolu Aromolaran & Valmir Rastely-Júnior & Millani Lessa & Gielson A Sacramento & Jaqueline S Cruz & Daiana de Oliveir, 2021. "Social determinants associated with Zika virus infection in pregnant women," PLOS Neglected Tropical Diseases, Public Library of Science, vol. 15(7), pages 1-12, July.

    More about this item

    Keywords

    broker; commercialization; relationship marketing; research university;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:resrep:v:2:i:37:y:2022:p:48-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.