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Non-market strategy as a framework for exploring commercial involvement in health policy: A primer

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  • Eastmure, Elizabeth
  • Cummins, Steven
  • Sparks, Leigh

Abstract

This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the ‘rules of the game’.

Suggested Citation

  • Eastmure, Elizabeth & Cummins, Steven & Sparks, Leigh, 2020. "Non-market strategy as a framework for exploring commercial involvement in health policy: A primer," Social Science & Medicine, Elsevier, vol. 262(C).
    • Handle: RePEc:eee:socmed:v:262:y:2020:i:c:s0277953620304767
    DOI: 10.1016/j.socscimed.2020.113257
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    References listed on IDEAS

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