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Różnice kulturowe a międzynarodowa współpraca przedsiębiorstw

Author

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  • Lidia Danik
  • Elżbieta Duliniec

Abstract

Celem artykułu jest analiza wybranych aspektów międzynarodowej współpracy przedsiębiorstw funkcjonujących w różnych kręgach kulturowych. Analizę przeprowadzono na przykładzie polskich przedsiębiorstw współpracujących z partnerami z Chin i Niemiec. W artykule dokonano przeglądu koncepcji dotyczących relacji przedsiębiorstw oraz najpowszechniej używanych w analizach porównawczych typologii kultur narodowych. Następnie przeanalizowano wyniki wcześniejszych badań kultur Polski, Chin i Niemiec, co dało podstawy do twierdzenia, że państwa te należą do odrębnych kręgów kulturowych. Studia literatury pozwoliły na sformułowanie szeregu hipotez dotyczących zależności relacji przedsiębiorstw od kraju pochodzenia i od kierunku współpracy (eksport-import). Hipotezy te zostały zweryfikowane na podstawie wyników badania empirycznego na próbie 280 przedsiębiorstw z wykorzystaniem metody CATI. W dalszej części artykułu otrzymane wyniki badania zostały poddane ogólniejszej dyskusji. Jej efektem są między innymi sugestie co do dalszych badań w podjętym zakresie przedstawione w końcowej części artykułu. Większość hipotez dotyczących zależności między poszczególnymi aspektami prowadzonej współpracy a czynnikami kulturowymi nie została potwierdzona. Znaczące różnice w relacjach biznesowych między współpracą polskich przedsiębiorstw z partnerami chińskimi i niemieckimi dotyczą jedynie ryzyka i elastyczności, natomiast eksporterzy różnią się od importerów w zakresie postrzeganego podobieństwa do partnera, co pozwala twierdzić, że zarówno kraj pochodzenia partnera, jak i kierunek współpracy tylko w ograniczonym stopniu są czynnikami różnicującymi relacje przedsiębiorstw.

Suggested Citation

  • Lidia Danik & Elżbieta Duliniec, 2014. "Różnice kulturowe a międzynarodowa współpraca przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 2, pages 125-152.
    • Handle: RePEc:sgh:gosnar:y:2014:i:2:p:125-152
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    References listed on IDEAS

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    Cited by:

    1. Danik Lidia, 2015. "Inter-firm Relationship Quality vs. Perceived Cultural Differences," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 45(1), pages 7-31, March.

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    More about this item

    Keywords

    współpraca przedsiębiorstw; kultura narodowa; przedsiębiorstwa na rynku międzynarodowym; współpraca polskich przedsiębiorstw z partnerami z Niemiec i Chin;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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