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The Role Of (Action) Movies, Video Clips And Celebrities In Tourism Marketing, Or Presenting James Bond, George Ezra And Prince Charles As Ambassadors Of Tourism

Author

Listed:
  • Erika KULCSÃ R

    (BabeÅŸ-Bolyai University of Cluj-Napoca)

  • Andrea ANTAL

    (BabeÅŸ-Bolyai University of Cluj-Napoca)

  • Hanna BENÅ

    (BabeÅŸ-Bolyai University of Cluj-Napoca)

  • Bíborka KERESZTES

    (BabeÅŸ-Bolyai University of Cluj-Napoca)

Abstract

There are multiple opinions regarding the right use of marketing communications. It is debatable whether there is a need to spend money on marketing communications or it is more profitable to invest in the other elements of the marketing mix. It is true that word of mouth has become very important in tourism as well. It is also important to explore to what extent the uniqueness and (natural or man-made) attractions of a tourist destination improves its promotion, reaching the point where the active involvement of the tourist destination can be avoided. The objectives of the present study: (1) to explore the tourism offer of the James Bond action movies, (2) to explore the relationship between tourism and George Ezra songs, (3) to explore the role of a celebrity in the development of tourism of a small settlement or community.

Suggested Citation

  • Erika KULCSà R & Andrea ANTAL & Hanna BENÅ & Bíborka KERESZTES, 2017. "The Role Of (Action) Movies, Video Clips And Celebrities In Tourism Marketing, Or Presenting James Bond, George Ezra And Prince Charles As Ambassadors Of Tourism," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 24(24), pages 1-4, December.
    • Handle: RePEc:scm:rdtusv:v:24:y:2017:i:24:p:4
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    References listed on IDEAS

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    1. Zhou, Lianxi & Whitla, Paul, 2013. "How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation," Journal of Business Research, Elsevier, vol. 66(8), pages 1013-1020.
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