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Integrated Marketing Communication, Intrument Of Modern Organizations Development In Terms Of Sustainability

Author

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  • Mihaela DIACONU, Author-Workplace-Name: University of Pitesti, Romania
  • Olimpia OANCEA, Author-Workplace-Name: University of Pitesti, Romania
  • Mihaela BRINZEA

    (University of Pitesti, Romania)

Abstract

This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media.. The methodology used was the literrature review. The main conclusions of this study show that marketing communication environment has changed greatly. Technology and the Internet have fundamentally changed the way people and businesses communicate and interact. Integrated marketing communication is the means by which companies inform, persuade and remind consumers, directly or indirectly, on the products and / or services they market. Consequently, integrated marketing communication has become a fundamental aspect, a business vision and an essential factor in the success of marketing activity. Most of today's businesses are achieved through digital networks that are designed to connect people and companies. The online environment has fundamentally changed consumer notions about comfort, speed, price, product and services information. The result is a new way to create value for customers and build long-term and profitable relationships with them

Suggested Citation

  • Mihaela DIACONU, Author-Workplace-Name: University of Pitesti, Romania & Olimpia OANCEA, Author-Workplace-Name: University of Pitesti, Romania & Mihaela BRINZEA, 2016. "Integrated Marketing Communication, Intrument Of Modern Organizations Development In Terms Of Sustainability," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-39, July.
    • Handle: RePEc:scm:ecofrm:v:5:y:2016:i:2:p:39
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/417/264
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    References listed on IDEAS

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    1. Ghulam Shabbir Khan & Burhan Ali Shah & Ahmed Imran Hunjra, 2012. "Effective Advertising and its Influence on Consumer Buying Behavior," Information Management and Business Review, AMH International, vol. 4(3), pages 114-119.
    2. Philip J. Kitchen & Don E. Schultz, 2001. "Raising the Corporate Umbrella," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-55458-0, December.
    3. Michael SEDKOWSKI, 2016. "Social Media In Poland €“ Great Potential Utilized By Few," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-23, January.
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    Cited by:

    1. Utku Kose, & Selcuk Sert, 2017. "Improving Content Marketing Processes With The Approaches By Artificial Intelligence," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-31, January.

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