Lexical features and persuasion techniques in the selected Philippine television advertisements
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DOI: 10.46223/HCMCOUJS.soci.en.14.3.2935.2024
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References listed on IDEAS
- Ghulam Shabbir Khan & Burhan Ali Shah & Ahmed Imran Hunjra, 2012.
"Effective Advertising and its Influence on Consumer Buying Behavior,"
Information Management and Business Review, AMH International, vol. 4(3), pages 114-119.
- Niazi, Ghulam Shabbir Khan & Siddiqui, Javaria & Shah, Burhan Ali & Hunjra, Ahmed Imran, 2011. "Effective advertising and its influence on consumer buying behavior," MPRA Paper 40689, University Library of Munich, Germany.
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Keywords
lexical features; persuasion techniques; Philippines; television advertisements;All these keywords.
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