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A service union’s innovation dilemma: limitations on creative action in German industrial relations

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  • Ursula Holtgrewe
  • Virginia Doellgast

Abstract

This article examines union responses to the reorganization of call centre work in Germany, drawing on case studies from the telecommunications, financial services and subcontractor industries. Service unions initially adopted innovative strategies to organize these workplaces, in response to threats and opportunities presented by the rapid growth of a new ‘sector’. However, the new conglomerate service union, ver.di, has been unable to sustain these alternative strategies due to both institutional and organizational factors. The increasingly fragmented character of the German industrial relations system provides growing exit options for employers, while the union is disadvantaged by declining membership, resource scarcity and an organizational structure reflecting past industry (and union) boundaries. Ver.di thus finds itself in an institutionally enhanced innovation dilemma. Sustaining innovations necessary to organize new workplaces would require organizational slack and redundant resources. However, environmental pressures of changing employer strategies and institutional erosion limit the possibilities for mobilizing these resources.

Suggested Citation

  • Ursula Holtgrewe & Virginia Doellgast, 2012. "A service union’s innovation dilemma: limitations on creative action in German industrial relations," Work, Employment & Society, British Sociological Association, vol. 26(2), pages 314-330, April.
  • Handle: RePEc:sae:woemps:v:26:y:2012:i:2:p:314-330
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    Cited by:

    1. Valeria Pulignano & Andrea Signoretti, 2016. "Union Strategies, National Institutions and the Use of Temporary Labour in Italian and US Plants," British Journal of Industrial Relations, London School of Economics, vol. 54(3), pages 574-596, September.
    2. Werner Eichhorst, 2015. "The Unexpected Appearance of a New German Model," British Journal of Industrial Relations, London School of Economics, vol. 53(1), pages 49-69, March.
    3. Damian Grimshaw & Mat Johnson & Stefania Marino & Jill Rubery, 2017. "Towards more disorganised decentralisation? Collective bargaining in the public sector under pay restraint," Industrial Relations Journal, Wiley Blackwell, vol. 48(1), pages 22-41, January.

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