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Festival value in multicultural contexts: City festivals in South Africa

Author

Listed:
  • Jen D Snowball

    (Rhodes University, South Africa; South African Cultural Observatory, South Africa)

  • Geoff G Antrobus

    (Rhodes University, South Africa; South African Cultural Observatory, South Africa)

Abstract

Worldwide, the number and variety of cultural festivals have grown dramatically. Many areas see festivals as an important way to attract tourists, and their spending, to a region, resulting in a positive economic impact. While they offer important opportunities for artistic producers and audiences, there is growing pressure for festival organizers to demonstrate their value to society beyond their economic impact. Like many countries, South Africa has a strong focus on increasing diverse cultural participation, demonstrating the social, nonmarket values of events that receive public funding. Using data from two South African festivals, the article uses a valuation framework developed by the South African Cultural Observatory to demonstrate measures of audience diversity, the use of quality of life measures to gauge the impact of culture on well-being, and the use of community focus groups to assess the impact of participation on social cohesion and capacity building.

Suggested Citation

  • Jen D Snowball & Geoff G Antrobus, 2021. "Festival value in multicultural contexts: City festivals in South Africa," Tourism Economics, , vol. 27(6), pages 1256-1275, September.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:6:p:1256-1275
    DOI: 10.1177/1354816620932808
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    References listed on IDEAS

    as
    1. Amina Ebrahim & Ferdi Botha & Jen Snowball, 2013. "Determinants of life satisfaction among race groups in South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 30(2), pages 168-185, June.
    2. Chris Hand, 2018. "Do the arts make you happy? A quantile regression approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(2), pages 271-286, May.
    3. Jeanette D. Snowball, 2008. "Measuring the Value of Culture," Springer Books, Springer, number 978-3-540-74360-6, January.
    4. Lasse Steiner & Bruno Frey & Simone Hotz, 2015. "European Capitals of Culture and life satisfaction," Urban Studies, Urban Studies Journal Limited, vol. 52(2), pages 374-394, February.
    5. Luis César Herrero & José ángel Sanz & María Devesa, 2011. "Measuring the Economic Value and Social Viability of a Cultural Festival as a Tourism Prototype," Tourism Economics, , vol. 17(3), pages 639-653, June.
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    8. Throsby,David, 2010. "The Economics of Cultural Policy," Cambridge Books, Cambridge University Press, number 9780521868259.
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