IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v24y2018i5p503-509.html
   My bibliography  Save this article

The impact of tourism firm’s philanthropy decision on its business objective

Author

Listed:
  • Keling Wang

    (Yunnan University, China)

  • Chien-Pang Lin

    (Chang Jung Christian University, Republic of China)

  • Ming-Hsiang Chen

    (Washington State University, USA)

  • Evelina Gillard

    (César Ritz Colleges, Switzerland; ABMS Open University of Switzerland, Switzerland)

Abstract

This study explains the impact of tourism firm’s corporate philanthropy (CP) decision on its business objective in a competition environment from a strategic management perspective. Key results are summarized as follows. First, tourism firms can use CP as an effective strategy to compete for higher sales revenue and achieve their organizational objective of higher profit if CP generates market competitiveness. Second, if only one of the two competing tourism firms gives to charity and CP generates market competitiveness, the tourism firm’s giving will deteriorate its competitor’s performance. Third, if CP induces no competitive advantage, neither competing tourism firm has an incentive to engage in CP.

Suggested Citation

  • Keling Wang & Chien-Pang Lin & Ming-Hsiang Chen & Evelina Gillard, 2018. "The impact of tourism firm’s philanthropy decision on its business objective," Tourism Economics, , vol. 24(5), pages 503-509, August.
    • Handle: RePEc:sae:toueco:v:24:y:2018:i:5:p:503-509
    DOI: 10.1177/1354816617746063
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/1354816617746063
    Download Restriction: no
    File URL: https://libkey.io/10.1177/1354816617746063?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Stephen Brammer & Andrew Millington, 2005. "Profit maximisation vs. agency: an analysis of charitable giving by UK firms," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 29(4), pages 517-534, July.
    2. Navarro, Peter, 1988. "Why Do Corporations Give to Charity?," The Journal of Business, University of Chicago Press, vol. 61(1), pages 65-93, January.
    3. Brown, William O. & Helland, Eric & Smith, Janet Kiholm, 2006. "Corporate philanthropic practices," Journal of Corporate Finance, Elsevier, vol. 12(5), pages 855-877, December.
    4. Stephen Brammer & Andrew Millington, 2008. "Does it pay to be different? An analysis of the relationship between corporate social and financial performance," Strategic Management Journal, Wiley Blackwell, vol. 29(12), pages 1325-1343, December.
    5. Heli Wang & Jaepil Choi & Jiatao Li, 2008. "Too Little or Too Much? Untangling the Relationship Between Corporate Philanthropy and Firm Financial Performance," Organization Science, INFORMS, vol. 19(1), pages 143-159, February.
    6. Baruch Lev & Christine Petrovits & Suresh Radhakrishnan, 2010. "Is doing good good for you? how corporate charitable contributions enhance revenue growth," Strategic Management Journal, Wiley Blackwell, vol. 31(2), pages 182-200, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Keling Wang & Yaqiong Miao & Ming-Hsiang Chen & Dengfeng Hu, 2019. "Philanthropic giving, sales growth, and tourism firm performance: An empirical test of a theoretical assumption," Tourism Economics, , vol. 25(6), pages 835-855, September.
    2. Keling Wang & Yaqiong Miao & Ching-Hui (Joan) Su & Ming-Hsiang Chen & Zhongjun Wu & Tie Wang, 2019. "Does Corporate Charitable Giving Help Sustain Corporate Performance in China?," Sustainability, MDPI, vol. 11(5), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frederik Plewnia & Edeltraud Guenther, 2017. "The benefits of doing good: a meta-analysis of corporate philanthropy business outcomes and its implications for management control," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(3), pages 347-376, October.
    2. Keling Wang & Yaqiong Miao & Ming-Hsiang Chen & Dengfeng Hu, 2019. "Philanthropic giving, sales growth, and tourism firm performance: An empirical test of a theoretical assumption," Tourism Economics, , vol. 25(6), pages 835-855, September.
    3. Tan, Siow-Hooi & Habibullah, Muzafar & Ong, Hway-Boon & Mohamed, Azali, 2019. "Moderating Effect of Slack Resources on the Charitable Giving and Firm Performance Nexus," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 53(3), pages 129-139.
    4. Keling Wang & Yaqiong Miao & Ching-Hui (Joan) Su & Ming-Hsiang Chen & Zhongjun Wu & Tie Wang, 2019. "Does Corporate Charitable Giving Help Sustain Corporate Performance in China?," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
    5. Jun Chen & Wang Dong & Jamie Tong & Feida Zhang, 2018. "Corporate Philanthropy and Tunneling: Evidence from China," Journal of Business Ethics, Springer, vol. 150(1), pages 135-157, June.
    6. Uzma Bashir, 2017. "Determinants of Corporate Philanthropy: A Case of Karachi Stock Exchange," International Econometric Review (IER), Econometric Research Association, vol. 9(1), pages 19-36, April.
    7. Yongqiang Gao & Haibin Yang & Taïeb Hafsi, 2019. "Corporate giving and corporate financial performance: the S-curve relationship," Asia Pacific Journal of Management, Springer, vol. 36(3), pages 687-713, September.
    8. Chen, Jun & Dong, Wang & Tong, Jamie Yixing & Zhang, Feida Frank, 2018. "Corporate philanthropy and investment efficiency: Empirical evidence from China," Pacific-Basin Finance Journal, Elsevier, vol. 51(C), pages 392-409.
    9. Kiyoung Chang & Hoje Jo & Ying Li, 2018. "Is there Informational Value in Corporate Giving?," Journal of Business Ethics, Springer, vol. 151(2), pages 473-496, August.
    10. Arthur Gautier & Anne-Claire Pache, 2015. "Research on Corporate Philanthropy: A Review and Assessment," Journal of Business Ethics, Springer, vol. 126(3), pages 343-369, February.
    11. Liu, Yaosong & Zhang, Min & Ye, Tingting & Zhang, Yue, 2019. "Does giving always lead to getting? Evidence from the collapse of charity credibility in China," Pacific-Basin Finance Journal, Elsevier, vol. 58(C).
    12. Min Zhang & Lijun Ma & Jun Su & Wen Zhang, 2014. "Do Suppliers Applaud Corporate Social Performance?," Journal of Business Ethics, Springer, vol. 121(4), pages 543-557, June.
    13. Ateeq ur Rehman Irshad & Nabeel Safdar & Wajiha Manzoor, 2023. "Predicting Efficiency of Innovative Disaster Response Practices: Case Study of China’s Corporate Philanthropy," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    14. Uzma Bashir, 2017. "Determinants of Corporate Philanthropy: A Case of Karachi Stock Exchange," International Econometric Review (IER), Econometric Research Association, vol. 9(1), pages 21-38, April.
    15. Shuxia Zhang & Deyue Kong & Liping Xu & Ruiyu Xu, 2023. "Dual effects of corporate philanthropy on firm value: Evidence from China," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2314-2327, June.
    16. Ferrell, Allen & Liang, Hao & Renneboog, Luc, 2016. "Socially responsible firms," Journal of Financial Economics, Elsevier, vol. 122(3), pages 585-606.
    17. Michele Fioretti & Victor Saint-Jean & Simon C Smith, 2022. "The Voice: The Shareholders' Motives Behind Corporate Donations during COVID-19 (former title: Selfish Shareholders: Corporate Donations during COVID-19)," SciencePo Working papers Main hal-03386585, HAL.
    18. Cowan, Adrian & Huang, Chia-Hsing & Padmanabhan, Prasad, 2016. "Why do some US manufacturing and service firms with international operations choose to give internationally whereas others opt to give only in the United States?," International Business Review, Elsevier, vol. 25(1), pages 408-418.
    19. Cowan, Adrian & Huang, Chia-Hsing & Padmanabhan, Prasad & Wang, Chi-Hui, 2013. "The determinants of foreign giving: An exploratory empirical investigation of US manufacturing firms," International Business Review, Elsevier, vol. 22(2), pages 407-420.
    20. Heli Wang & Ming Jia & Zhe Zhang, 2021. "Good Deeds Done in Silence: Stakeholder Management and Quiet Giving by Chinese Firms," Organization Science, INFORMS, vol. 32(3), pages 649-674, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:24:y:2018:i:5:p:503-509. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.