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Predicting Efficiency of Innovative Disaster Response Practices: Case Study of China’s Corporate Philanthropy

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  • Ateeq ur Rehman Irshad

    (Department of Mathematics and Sciences, College of Humanities and Social Science, Prince Sultan University, Rafah Street, Riyadh 11586, Saudi Arabia)

  • Nabeel Safdar

    (Department of Finance and Investment, NUST Business School, National University of Sciences and Technology (NUST), Islamabad 44000, Pakistan)

  • Wajiha Manzoor

    (Department of Economics, COMSATS University Islamabad (CUI), Islamabad 45550, Pakistan)

Abstract

Corporate philanthropy is significant because gifts are viewed as a means to enhance the image of a business organization in an era of intense competition. Taking into account the corporations listed on the Shenzhen stock exchanges, this research reveals that environmentally unfriendly enterprises have been exhibiting more altruistic behavior to counterbalance the negative image that has resulted from their massive emission of pollutants. In addition, a review of innovation, idle resources, and directors’ salaries indicated a substantial positive correlation. It is not required that a company be profitable for it to engage in philanthropy; rather, it should have an abundance of excess resources to donate. We also show that corporate philanthropy produces value for a company during a natural disaster and increases the company’s goodwill during times of humanitarian need.

Suggested Citation

  • Ateeq ur Rehman Irshad & Nabeel Safdar & Wajiha Manzoor, 2023. "Predicting Efficiency of Innovative Disaster Response Practices: Case Study of China’s Corporate Philanthropy," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2031-:d:1042924
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    References listed on IDEAS

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    1. Ateeq ur Rehman Irshad & Nabeel Safdar & Zahid Irshad Younas & Wajiha Manzoor, 2023. "Impact of Corporate Governance on Firms’ Environmental Performance: Case Study of Environmental Sustainability-Based Business Scenarios," Sustainability, MDPI, vol. 15(10), pages 1-12, May.

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