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Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia

Author

Listed:
  • Radovan Pejanović

    (University of Novi Sad, Serbia)

  • Dunja Demirović

    (University of Novi Sad, Serbia)

  • Danica GlavaÅ¡-Trbić

    (University of Novi Sad, Serbia)

  • Goran Maksimović

    (University of Priština, Serbia)

  • Mirela TomaÅ¡-Simin

    (University of Novi Sad, Serbia)

Abstract

The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter’s competitiveness model (“diamond model†) was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.

Suggested Citation

  • Radovan Pejanović & Dunja Demirović & Danica GlavaÅ¡-Trbić & Goran Maksimović & Mirela TomaÅ¡-Simin, 2017. "Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia," Tourism Economics, , vol. 23(2), pages 475-482, March.
    • Handle: RePEc:sae:toueco:v:23:y:2017:i:2:p:475-482
    DOI: 10.5367/te.2015.0509
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    References listed on IDEAS

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    1. Katerina Ryglova & Ida Vajcnerova, 2012. "Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism," MENDELU Working Papers in Business and Economics 2012-20, Mendel University in Brno, Faculty of Business and Economics.
    2. Shin, Youngsun, 2008. "Examining the Link between Visitors' Motivations and Convention Destination Image," MPRA Paper 25287, University Library of Munich, Germany, revised 17 Feb 2009.
    Full references (including those not matched with items on IDEAS)

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