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Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism

Author

Listed:
  • Katerina Ryglova

    (Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno)

  • Ida Vajcnerova

    (Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno)

Abstract

The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The paper shows possible approaches towards the complex evaluation of destination quality. The first model is based on the ECSI methodology (European Consumer Satisfaction Index) and modifies it for evaluating the satisfaction of a visitor to a destination; the second model is based on the integrated approach towards quality management.

Suggested Citation

  • Katerina Ryglova & Ida Vajcnerova, 2012. "Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism," MENDELU Working Papers in Business and Economics 2012-20, Mendel University in Brno, Faculty of Business and Economics.
    • Handle: RePEc:men:wpaper:20_2012
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    Cited by:

    1. Radovan Pejanović & Dunja Demirović & Danica Glavaš-Trbić & Goran Maksimović & Mirela Tomaš-Simin, 2017. "Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia," Tourism Economics, , vol. 23(2), pages 475-482, March.

    More about this item

    Keywords

    quality management; customer satisfaction; destination; tourism;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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