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Research Note: The Economic Value and Roles of Rural Festivals in Japan

Author

Listed:
  • Kenji Okubo

    (Department of International Bio-Business Studies, Tokyo University of Agriculture, 1-1-1 Sakuragaoka, Setagaya, Tokyo, 156-8502, Japan)

  • Cornelis Gardebroek

    (Agricultural Economics and Rural Policy Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

  • Wim Heijman

    (Agricultural Economics and Rural Policy Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

Abstract

This article studies the economic value and roles of rural festivals. The authors investigate the festivals of ‘Kuruma-ichi’ and ‘Suishamatsuri’ in the Yamane area of Kuji city, Iwate prefecture, Japan. They estimate a travel demand model to infer the value of these festivals for visitors and apply the chi-square automatic interaction detection (CHAID) method to analyse the reasons for visiting. The results indicate that the consumer surplus of these festivals is ¥3,627 (US$45.3) for a tourist per trip. From the CHAID analysis it follows that the annual frequency of visits depends on the opportunity for exchange among tourists and the local residents. It appears that the festivals are important occasions for the gathering of former residents in this depopulated and aged mountainous area.

Suggested Citation

  • Kenji Okubo & Cornelis Gardebroek & Wim Heijman, 2014. "Research Note: The Economic Value and Roles of Rural Festivals in Japan," Tourism Economics, , vol. 20(5), pages 1125-1132, October.
    • Handle: RePEc:sae:toueco:v:20:y:2014:i:5:p:1125-1132
    DOI: 10.5367/te.2013.0344
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    References listed on IDEAS

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    1. Prabha Prayaga & John Rolfe & Jack Sinden, 2006. "A Travel Cost Analysis of the Value of Special Events: Gemfest in Central Queensland," Tourism Economics, , vol. 12(3), pages 403-420, September.
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    1. Fernanda Oliveira & Pedro Pintassilgo & Patrícia Pinto & Isabel Mendes & João Albino Silva, 2017. "Segmenting visitors based on willingness to pay for recreational benefits," Tourism Economics, , vol. 23(3), pages 680-691, May.
    2. Star, Megan & Rolfe, John & Brown, Julia, 2020. "From farm to fork: Is food tourism a sustainable form of economic development?," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 325-334.

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