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Satisfaction and Behavioural Intentions of Cruise Passengers Visiting the Azores

Author

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  • António Luís Silvestre

    (Instituto Superior de Economia e Gestão (ISEG) and CEMAPRE, Technical University of Lisbon (UTL), R. do Quelhas 6, 1200-781 Lisbon, Portugal)

  • Carlos M. Santos

    (University of Azores, Portugal)

  • Carla Ramalho

Abstract

This paper evaluates the satisfaction of cruise passengers visiting the Atlantic islands of the Azores Archipelago. It investigates the relationship between their satisfaction with the Azores and their behavioural intentions, not only with regard to repurchasing the cruise but also to the likelihood of their recommending it and the Azores to friends and relatives. A structural equation model is used to analyse the factors that make the Azores attractive as cruise ports of call. The data were obtained from a survey distributed between March and December 2004 among the passengers of cruises docking at Azores ports. The findings reveal that, besides value for money, the two main factors driving the behavioural intentions are linked, first, to the city, its attractions in general and the individual's level of satisfaction with the overall visit and, second, and of lesser importance, to the perceptions of hospitality, safety, services and cleanliness of the environment in the Azores.

Suggested Citation

  • António Luís Silvestre & Carlos M. Santos & Carla Ramalho, 2008. "Satisfaction and Behavioural Intentions of Cruise Passengers Visiting the Azores," Tourism Economics, , vol. 14(1), pages 169-184, March.
    • Handle: RePEc:sae:toueco:v:14:y:2008:i:1:p:169-184
    DOI: 10.5367/000000008783554802
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    Citations

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    Cited by:

    1. Juan Gabriel Brida & María Nela Seijas, 2012. "Cruise visitors' experience in Uruguay: an empirical survey study," Documentos de Investigación 72, Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales.
    2. Pierfelice Rosato, 2013. "Il processo d?acquisto del prodotto crocieristico nel mercato italiano," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(2), pages 287-308.
    3. JG. Brida & M. Pulina & E. Riaño & SZ Aguirre, 2010. "Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS 201016, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    4. MarÅ¡enka Marksel & Polona Tominc & Stane BožiÄ nik, 2017. "Cruise passengers’ expenditures," Tourism Economics, , vol. 23(4), pages 890-897, June.
    5. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    6. Erhan Aslanoğlu & Arda Balakan, 2016. "An analysis of cruise tourism on Turkish economy; a case study for Istanbul and Barcelona ports," Yildiz Social Science Review, Yildiz Technical University, vol. 2(2), pages 1-28.
    7. Papadopoulou, Georgia & Xesfingi, Sofia, 2018. "Understanding cruise passengers’ motivations: The case of Greece," MPRA Paper 89840, University Library of Munich, Germany.
    8. Simantiraki Evangelia & Skivalou Maria & Trihas Nikolaos, 2016. "Cruise visitors in Agios Nikolaos, Greece. Characteristics, preferences, satisfaction, and overall experience," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(2), pages 91-99, July.
    9. Sofia Gouveia & João Rebelo & Lina Lourenço-Gomes & Alexandre Guedes, 2017. "International demand for the Douro (Portugal) river cruises," Tourism Economics, , vol. 23(8), pages 1679-1686, December.
    10. Hasegawa, Hikaru, 2010. "Analyzing tourists' satisfaction: A multivariate ordered probit approach," Tourism Management, Elsevier, vol. 31(1), pages 86-97.
    11. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.
    12. Castillo-Manzano, José I. & Fageda, Xavier & Gonzalez-Laxe, Fernando, 2014. "An analysis of the determinants of cruise traffic: An empirical application to the Spanish port system," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 66(C), pages 115-125.
    13. Jing Zhu & Haiyan Wang & Biwen Xu, 2021. "Using Fuzzy AHP-PROMETHEE for Market Risk Assessment of New-Build River Cruises on the Yangtze River," Sustainability, MDPI, vol. 13(22), pages 1-26, November.
    14. Manuel Angel Fernández Gámez & Jose Ramón Sánchez Serrano & Angela Callejón Gil & Ana José Cisneros Ruiz, 2019. "Cruise Passengers’ Intention and Sustainable Management of Cruise Destinations," Sustainability, MDPI, vol. 11(7), pages 1-14, April.
    15. Juan Gabriel Brida & Daniel Bukstein & Emiliano Tealde, 2012. "Exploring cruise ship passengers’ spending patterns in two Uruguayan ports of call," Documentos de Investigación 76, Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales.
    16. Renuka Mahadevan, 2016. "Examining the intention to cruise again sooner rather than later," Tourism Economics, , vol. 22(6), pages 1423-1430, December.

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