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Persuasion Game: Cross Cultural Comparison

Author

Listed:
  • Kaori Ando
  • Junkichi Sugiura
  • Susumu Ohnuma
  • Kim-Pong Tam
  • Gundula Hübner
  • Nahoko Adachi

Abstract

Background . This study aims to examine the effectiveness of the “ persuasion game †in changing environmental attitudes and behaviors in different cultural contexts. Personal communication has been identified as a key facilitator of environmental behaviors, but environmental communication in our daily lives is infrequent. Intervention . This study tested the effects of the persuasion game in Germany, Hong Kong, and Japan . The game divides participants into two groups: persuaders and persuadees. The persuaders were given 10 minutes to persuade as many persuadees as they could to adopt energy-saving behaviors . Further, after 10 minutes, these participants were asked to switch their roles. Method . The study employed a quasi-experimental pretest/posttest design to examine changes in attitudes and behavioral intentions of the participants toward energy-saving before and after their participation in the persuasion game. Participants were university students in Germany (N = 116), Hong Kong (N = 65), and Japan (N = 92). Results . In all three countries, playing the game was associated with increased intention to adopt energy-saving behaviors, perceived seriousness of environmental problems, descriptive norm, and subjective norm. The increase in subjective norm was especially high in Japan, where the increase in intention to adopt energy-saving behavior was particularly pronounced among those who had less environmental communication. Discussion . The results indicate that this game can not only facilitate communication on environmental issues in different cultural contexts but also change how people perceive others’ interest in environmental issues. Conclusion . This study showed that persuasion game can be played in countries other than Japan as well. Moreover, it provides an opportunity to communicate with others on environmental issues, which may contribute to promoting future environmental behaviors.

Suggested Citation

  • Kaori Ando & Junkichi Sugiura & Susumu Ohnuma & Kim-Pong Tam & Gundula Hübner & Nahoko Adachi, 2019. "Persuasion Game: Cross Cultural Comparison," Simulation & Gaming, , vol. 50(5), pages 532-555, October.
    • Handle: RePEc:sae:simgam:v:50:y:2019:i:5:p:532-555
    DOI: 10.1177/1046878119880236
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Thomas Dietz & Linda Kalof & Paul C. Stern, 2002. "Gender, Values, and Environmentalism," Social Science Quarterly, Southwestern Social Science Association, vol. 83(1), pages 353-364, March.
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    Cited by:

    1. Toshiko Kikkawa & Susumu Ohnuma, 2019. "From Then to Now: Transformation in Simulation and Gaming in Japan," Simulation & Gaming, , vol. 50(5), pages 491-493, October.
    2. Alettin Irmak & Nurlan Kurmanov & Onaikhan Zhadigerova & Zukhra Turdiyeva & Aigul Bakirbekova & Gaukhar Saimagambetova & Assilbek Baidakov & Aigul Mukhamejanova & Madina Tolysbayeva & Sagyngali Seitzh, 2023. "Shaping Energy-Saving Behavior in Education System: A Systematic Review," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 46-60, July.

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