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Eco-Label Effects in the Built Environment: Does Labeling a Light Source Environmentally Friendly Influence Performance and Judgment?

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  • Andreas Haga

Abstract

Built environments with objects that are labeled “environmentally friendly†appear to change people’s behavior. For example, one study has shown that labeling a desktop lamp “environmentally friendly†can enhance color discrimination, in comparison with when the lamp is labeled “conventional,†even though there is no physical difference between the two lamps. This article explored the generalizability and replicability of this label effect by asking participants to conduct a proofreading task on a desk lit up by a desktop lamp that was either labeled “environmentally friendly†or “conventional†; in reality, the two lamps were identical. Participants high in environmental concern performed better when the lamp was labeled “environmentally friendly.†Moreover, the light from the lamp labeled “environmentally friendly†was rated as more comfortable. Taken together, the results seem to suggest that people’s beliefs about the source (an environmentally friendly or a conventional lamp) from which the light originates change both rating of comfort and performance. Theoretical explanations and applied implications of these effects are discussed.

Suggested Citation

  • Andreas Haga, 2018. "Eco-Label Effects in the Built Environment: Does Labeling a Light Source Environmentally Friendly Influence Performance and Judgment?," SAGE Open, , vol. 8(2), pages 21582440187, April.
    • Handle: RePEc:sae:sagope:v:8:y:2018:i:2:p:2158244018766977
    DOI: 10.1177/2158244018766977
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    References listed on IDEAS

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    1. Clee, Mona A & Wicklund, Robert A, 1980. "Consumer Behavior and Psychological Reactance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(4), pages 389-405, March.
    2. Hansla, Andre & Gamble, Amelie & Juliusson, Asgeir & Garling, Tommy, 2008. "Psychological determinants of attitude towards and willingness to pay for green electricity," Energy Policy, Elsevier, vol. 36(2), pages 768-774, February.
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    Cited by:

    1. Yao Song & Zhenzhen Qin & Zihao Qin, 2020. "Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase," SAGE Open, , vol. 10(4), pages 21582440209, October.
    2. Douglas MacCutcheon & Mattias Holmgren & Andreas Haga, 2020. "Assuming the Best: Individual Differences in Compensatory “Green” Beliefs Predict Susceptibility to the Negative Footprint Illusion," Sustainability, MDPI, vol. 12(8), pages 1-10, April.
    3. Ulva Arsyistawa & Arif Hartono, 2022. "The effect of eco-label and perceived consumer effectiveness toward green purchase," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 57-66, December.

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