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Keepin’ It Real: Authenticity, Commercialization, and the Media in Korean Hip Hop

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  • Sarah Hare
  • Andrea Baker

Abstract

This article examines authenticity in South Korean hip hop culture. Building on subcultural theory and cultural hybridization theory, it explores authenticity dynamics in this scene, and the role of the local media as a cultural mediator. Data were collected using a mixed-methods approach over two stages. Stage 1 was a quantitative content analysis of seminal South Korean hip hop program, Show Me the Money . Stage 2 comprised of qualitative participant observation in Seoul hip hop night clubs, and eight semistructured interviews with rappers and journalists. Key findings suggest there is a constant struggle between authenticity and commodification, where commodification dominates the South Korean hip hop scene. This work contributes to the interdisciplinary field of journalism studies by aligning itself with cultural theory to widen the Western view of South Korean hip hop.

Suggested Citation

  • Sarah Hare & Andrea Baker, 2017. "Keepin’ It Real: Authenticity, Commercialization, and the Media in Korean Hip Hop," SAGE Open, , vol. 7(2), pages 21582440177, June.
    • Handle: RePEc:sae:sagope:v:7:y:2017:i:2:p:2158244017710294
    DOI: 10.1177/2158244017710294
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    References listed on IDEAS

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    1. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
    2. Michael P. Jeffries, 2014. "Hip-hop Urbanism Old and New," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(2), pages 706-715, March.
    3. Motley, Carol M. & Henderson, Geraldine Rosa, 2008. "The global hip-hop Diaspora: Understanding the culture," Journal of Business Research, Elsevier, vol. 61(3), pages 243-253, March.
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