Risk Perception-Perceived Investor Performance Nexus: Evaluating the Mediating Effects of Heuristics and Prospects With Gender as a Moderator

As the financial condition of most individuals has taken the toll during the COVID-19 pandemic, this study aims to analyze varied risk perceptions owing to dynamic behavioral aspects ingrained in individuals. The study primarily incorporates the impact of COVID-19 induced risk perceptions on psychological bias and its aftermath on perceived investment performance, with gender differences being moderators in the aforesaid relationship. A mix of probability and non-probability sampling has been used to collect data from 1,133 respondents through a structured questionnaire. The partial least square structured equation modeling (PLS-SEM) has been employed as an estimation technique. The findings highlight that risk perception has been significant in affecting the heuristics and prospects. However, it is insignificant in directly impacting the perceived investment performance. However, psychological biases, proxied by heuristics and prospects, were found to mediate the relationship between risk perception and perceived investment performance. Practical implications suggest a judicious combination of risk, return, and behavioral portfolio to stimulate, and upscale investments thereby enhancing the investment momentum to reach pre-covid levels. At the same time, the relevance for society lies in the fact that they need to re-consider their investment portfolio to adjust for uncertainties like COVID-19. Future studies can embark on cross country research to investigate varied risk perception-investment performance relationships prevalent in respective economic settings. Also, studies can explore the variation in findings with respect to different classes of investors that is, experiences, first timers, institutional, influencers and others.