IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i4p21582440231218786.html
   My bibliography  Save this article

How Digital Skills Influence on Digital Participation in China? The Mediating Roles of Online Interpersonal Communication and Online Immersion

Author

Listed:
  • Yu Zhang
  • Hanyang Cao
  • Wang Zhang
  • Yating Wang

Abstract

This study examined the influencing factors of digital participation, including digital skills, interpersonal communication, online immersion and mediating roles of online interpersonal communication and online immersion. This study selected 1,204 samples from the 2017 Chinese General Social Survey. Amos 26.0 was used to test the theoretical model using the structural equation model (SEM). The study found that digital skills positively affect digital participation, digital skills positively affect online interpersonal communication and online immersion, and online interpersonal communication and online immersion positively affect digital participation. Online interpersonal communication and online immersion were found to significantly mediate the nexus between digital skills and digital participation. Moreover, income was found to be no longer a significant factor in the relationship of digital skills on digital participation. This study found the mediating roles of online interpersonal communication and online immersion between digital skills and digital participation, which was not available in previous studies. This result proved that the interaction between participants and the subjective immersive experience via the network are crucial for digital participation, and that the close information communication with different populations and an immersive network environment can facilitate the interactive expression of participants in cyberspace. The study also found that at least in China, the income gap is no longer a major factor affecting the relationship between digital skills and digital participation.

Suggested Citation

  • Yu Zhang & Hanyang Cao & Wang Zhang & Yating Wang, 2023. "How Digital Skills Influence on Digital Participation in China? The Mediating Roles of Online Interpersonal Communication and Online Immersion," SAGE Open, , vol. 13(4), pages 21582440231, December.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231218786
    DOI: 10.1177/21582440231218786
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440231218786
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440231218786?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    2. Ying Liang & Peigang Wang, 2014. "Influence of Prudential Value on the Subjective Well-Being of Chinese Urban–Rural Residents," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 118(3), pages 1249-1267, September.
    3. Maria Veronica G. Caparas & Anand Agrawal, 2016. "Why Citizens Participate in Local Governance: A Case of Two Philippine LGUs," International Journal of Public Administration, Taylor & Francis Journals, vol. 39(12), pages 952-962, October.
    4. Veronica Barassi, 2019. "Datafied Citizens in the Age of Coerced Digital Participation," Sociological Research Online, , vol. 24(3), pages 414-429, September.
    5. Gee W. Bock & Young-Gul Kim, 2002. "Breaking the Myths of Rewards: An Exploratory Study of Attitudes about Knowledge Sharing," Information Resources Management Journal (IRMJ), IGI Global, vol. 15(2), pages 14-21, April.
    6. Wayne Buente & Alice Robbin, 2008. "Trends in Internet information behavior, 2000–2004," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 59(11), pages 1743-1760, September.
    7. Hamilton, Mitchell & Kaltcheva, Velitchka D. & Rohm, Andrew J., 2016. "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 121-133.
    8. Sarah Hudson & Sheila Matson-Barkat & Nico Pallamin & Guillaume Jégou, 2019. "With or without you? Interaction and immersion in a virtual reality experience," Post-Print hal-02159315, HAL.
    9. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    10. Yuangao Chen & Ruyi Dai & Jianrong Yao & Yixiao Li, 2019. "Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    2. Enrico Ciavolino & Massimo Aria & Jun-Hwa Cheah & José Luis Roldán, 2022. "A tale of PLS Structural Equation Modelling: Episode I— A Bibliometrix Citation Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 164(3), pages 1323-1348, December.
    3. Matti J. Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora, 2023. "The influence of the number of brand community memberships on customer centric measures," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 5-20, March.
    4. Lifu Li & Yafei Feng & Anqi Zhao, 2024. "An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 701-716, September.
    5. Mohd Khairy Kamarudin & Nur Izzati Mohamad Norzilan & Fatin Nur Ainaa Mustaffa & Masyitah Khidzir & Suhaili Alma’amun & Nasrul Hisyam Nor Muhamad & Mohd Fauzi Abu-Hussin & Nurul Izzah Noor Zainan & Ab, 2023. "Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    6. Niyati Jain & T. V. Raman, 2022. "A partial least squares approach to digital finance adoption," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(4), pages 308-321, December.
    7. Gueler, Melike Sarah & Schneider, Sabrina, 2021. "The resource-based view in business ecosystems: A perspective on the determinants of a valuable resource and capability," Journal of Business Research, Elsevier, vol. 133(C), pages 158-169.
    8. Balci, Gökcay, 2021. "Digitalization in container shipping: Do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    9. Llach, Josep & Sanchez-Famoso, Valeriano & Danes, Sharon M., 2023. "Unmasking nonfamily employees’ complex contribution to family business performance: A place identity theory approach," Journal of Family Business Strategy, Elsevier, vol. 14(4).
    10. Barney, Christian & Hancock, Tyler & Esmark Jones, Carol L. & Kazandjian, Brett & Collier, Joel E., 2022. "Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?," Journal of Retailing, Elsevier, vol. 98(4), pages 685-705.
    11. Florian Schuberth, 2021. "Confirmatory composite analysis using partial least squares: setting the record straight," Review of Managerial Science, Springer, vol. 15(5), pages 1311-1345, July.
    12. Qaisar Iqbal & Katarzyna Piwowar-Sulej, 2023. "Frugal innovation embedded in business and political ties: transformational versus sustainable leadership," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 2225-2248, November.
    13. Cátia Fernandes Crespo & Alcina Gaspar Ferreira & Ricardo Moita Cardoso, 2023. "The influence of storytelling on the consumer–brand relationship experience," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 41-56, March.
    14. Chieh-Peng Lin, 2007. "To Share or Not to Share: Modeling Tacit Knowledge Sharing, Its Mediators and Antecedents," Journal of Business Ethics, Springer, vol. 70(4), pages 411-428, February.
    15. Wilawan Jansri, 2019. "Perception of Residents, Community Participation and Support for Tourism Development in the Old Town Muang Songkhla, Thailand," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 07WJ, Research Association for Interdisciplinary Studies.
    16. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    17. Hayford Asare Obeng & Richard Arhinful & Leviticus Mensah & Jerry Seth Owusu-Sarfo, 2024. "Assessing the Influence of the Knowledge Management Cycle on Job Satisfaction and Organizational Culture Considering the Interplay of Employee Engagement," Sustainability, MDPI, vol. 16(20), pages 1-28, October.
    18. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    19. Groza, Mark D. & Groza, Mya Pronschinske, 2018. "Salesperson regulatory knowledge and sales performance," Journal of Business Research, Elsevier, vol. 89(C), pages 37-46.
    20. Zhikun Ding & Xinyue Huang & Xinrui Wang & Qiaohui Chen & Jiasheng Zhang & Zezhou Wu, 2024. "Investigating the Determinants of Construction Stakeholders’ Intention to Use Construction and Demolition Waste Recycling Products Based on the S-O-R Model in China," Sustainability, MDPI, vol. 16(6), pages 1-17, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231218786. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.