IDEAS home Printed from https://ideas.repec.org/a/mth/bmsmti/v15y2024i2p45-80.html
   My bibliography  Save this article

Crafting Success: A Strategic Exploration of Technical and Conceptual (Hard) Skills of Modern Social Media Managers

Author

Listed:
  • Abbas Alwan Ghazi Alateya
  • Shathees Baskaran

Abstract

The role of a social media manager in companies has evolved into a critical function for brand visibility and engagement. This article explores the technical and conceptual skills essential for success in this role. It begins by highlighting the increasing importance of social media in business strategies, identifies the challenges social media managers face, and then delves into the research gap regarding the nuanced skills required. The literature review examines the existing body of knowledge on both technical and conceptual skills, providing insights into their significance. The discussion section synthesizes this information, offering a holistic understanding of the skills necessary for effective social media management. The article concludes with recommendations for future studies to enhance the knowledge of this dynamic field.

Suggested Citation

  • Abbas Alwan Ghazi Alateya & Shathees Baskaran, 2024. "Crafting Success: A Strategic Exploration of Technical and Conceptual (Hard) Skills of Modern Social Media Managers," Business Management and Strategy, Macrothink Institute, vol. 15(2), pages 45-80, December.
    • Handle: RePEc:mth:bmsmti:v:15:y:2024:i:2:p:45-80
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/bms/article/download/22057/16999
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/bms/article/view/22057
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ezeonwumelu, Victor Ugochukwu & Nwikpo, Mary Nneka & C.C. Okoro & Ekanem, Eyaema Idara, 2021. "Social Media Addiction and Time Management Skills of University Students in Akwa Ibom State, Nigeria," Global Journal of Social Sciences Studies, Online Science Publishing, vol. 7(1), pages 24-34.
    2. Afridi, Farzana & Dhillon, Amrita & Sharma, Swati, 2024. "The ties that bind us: Social networks and productivity in the factory," Journal of Economic Behavior & Organization, Elsevier, vol. 218(C), pages 470-485.
    3. Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
    4. Muhammad Zafar Yaqub & Abdullah Alsabban, 2023. "Knowledge Sharing through Social Media Platforms in the Silicon Age," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mendez-Picazo, María-Teresa & Galindo-Martin, Miguel-Angel & Perez-Pujol, Rafael-Sergio, 2024. "Direct and indirect effects of digital transformation on sustainable development in pre- and post-pandemic periods," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    2. Chen, Pengyu & Chu, Zhongzhu & Zhao, Miao, 2024. "The Road to corporate sustainability: The importance of artificial intelligence," Technology in Society, Elsevier, vol. 76(C).
    3. Afridi, Farzana & Dhillon, Amrita & Li, Sherry Xin & Sharma, Swati, 2020. "Using social connections and financial incentives to solve coordination failure: A quasi-field experiment in India's manufacturing sector," Journal of Development Economics, Elsevier, vol. 144(C).
    4. May Portuguez-Castro, 2023. "Exploring the Potential of Open Innovation for Co-Creation in Entrepreneurship: A Systematic Literature Review," Administrative Sciences, MDPI, vol. 13(9), pages 1-18, September.
    5. María García de Blanes Sebastián & José Ramón Sarmiento Guede & Alberto Azuara Grande & David Juárez-Varón, 2024. "Analysis of factors influencing attitude and intention to use electric vehicles for a sustainable future," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1347-1368, August.
    6. Montserrat Jiménez-Partearroyo & Ana Medina-López & Sudhir Rana, 2024. "Business intelligence and business analytics in tourism: insights through Gioia methodology," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2287-2321, September.
    7. Lyulyov, Oleksii & Pimonenko, Tetyana & Saura, Jose Ramon & Barbosa, Belem, 2024. "How do e-governance and e-business drive sustainable development goals?," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    8. S. Lacárcel, Francisco Javier & González-Padilla, P. & Matos, Nelson & B. Correia, Marisol, 2024. "Bibliometric measurement of the resource curse and its implication for sustainable development," Resources Policy, Elsevier, vol. 89(C).
    9. Majid Zamiri & Ali Esmaeili, 2024. "Methods and Technologies for Supporting Knowledge Sharing within Learning Communities: A Systematic Literature Review," Administrative Sciences, MDPI, vol. 14(1), pages 1-34, January.
    10. Lamperti, Fabio, 2024. "Unlocking machine learning for social sciences: The case for identifying Industry 4.0 adoption across business restructuring events," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    11. David B. Audretsch & Maksim Belitski & Farzana Chowdhury, 2024. "Knowledge investment and search for innovation: evidence from the UK firms," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1387-1410, August.
    12. Nada Rabie & Ayman Moustafa & Fatima Al Ghaithi, 2024. "Organizational Practices’ Role in Managing Open Innovation and Business Performance," Administrative Sciences, MDPI, vol. 14(5), pages 1-34, April.
    13. Min Wang & Mary McVee & Jingjing Ding, 2023. "â€œè¿™ä¸ªçœŸçš„ä¸ å¥½è¯´.†(It is Hard to Say): Positioning, Graphicons, and Culture: A Multimodal Discourse Analysis of a WeChat Discussion," SAGE Open, , vol. 13(4), pages 21582440231, October.
    14. Chen, Ting & Xiong, Yu, 2024. "Product positioning of low-carbon products based on blockchain-enabled product communities," Technovation, Elsevier, vol. 132(C).
    15. Hao Jing & Guimin Qu & Ning Qi, 2023. "Influence of Entrepreneurial Orientation on Open Innovation of Military-Civilian Integration Enterprises in China: The Mediating Effect of Organization Legitimacy," Sustainability, MDPI, vol. 15(2), pages 1-15, January.
    16. Liu, Ming & Li, Yemei, 2024. "Do relationships matter?—Director networks and corporate open innovation," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    17. Li, Libo & Yu, Huan & Kunc, Martin, 2024. "The impact of forum content on data science open innovation performance: A system dynamics-based causal machine learning approach," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    18. Ahmad M. Alghamdi & Salvatore Flavio Pileggi & Osama Sohaib, 2023. "Social Media Analysis to Enhance Sustainable Knowledge Management: A Concise Literature Review," Sustainability, MDPI, vol. 15(13), pages 1-30, June.
    19. Sarah Salem Ghazwani & Saeed Alzahrani, 2023. "The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation," Sustainability, MDPI, vol. 16(1), pages 1-24, December.
    20. David B. Audretsch & Maksim Belitski & Rosa Caiazza & Farzana Chowdhury & Matthias Menter, 2023. "Entrepreneurial growth, value creation and new technologies," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1535-1551, October.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmsmti:v:15:y:2024:i:2:p:45-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.