IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i1p21582440221144969.html
   My bibliography  Save this article

Can Anthropomorphic Slogans Awaken Tourists’ Environmental Responsibility Behavior? Experimental Study Based on Frame Effect Perspective

Author

Listed:
  • Chao Wang
  • Qiuqin Zheng
  • Haimei Zeng
  • Riwen Lai
  • Anxin Xu

Abstract

The sustainable development of scenic spots have attracted much attention in academic circles, and the influence mechanism of anthropomorphic information framework to guide tourists to enhance environmental responsibility behavior is not clear. Based on the framework theory and prospect theory, the study constructed a theoretical model of anthropomorphic information framework acting on environmental responsibility behavior. The results of three experimental studies showed that: (1) The anthropomorphic information framework could significantly improve tourists’ environmental responsibility behavior, and compared with the positive anthropomorphic information framework, the negative anthropomorphic information framework can significantly improve tourists’ environmental responsibility behavior. (2) Natural empathy played an intermediary role between anthropomorphic information framework and tourists’ environmental responsibility behavior. (3) Self-construal moderated the relationship between anthropomorphic information framework and tourists’ environmental responsibility behavior. Among the interdependent tourists, compared with the positive anthropomorphic information framework, the negative anthropomorphic information framework was more likely to produce stronger environmental responsibility behavior and natural empathy. Among independent tourists, tourists’ environmental responsibility behavior and natural empathy generated by negative anthropomorphic information and positive anthropomorphic information were not significant. Through the above findings, we hope to improve the management level of tourist attractions.

Suggested Citation

  • Chao Wang & Qiuqin Zheng & Haimei Zeng & Riwen Lai & Anxin Xu, 2023. "Can Anthropomorphic Slogans Awaken Tourists’ Environmental Responsibility Behavior? Experimental Study Based on Frame Effect Perspective," SAGE Open, , vol. 13(1), pages 21582440221, January.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:1:p:21582440221144969
    DOI: 10.1177/21582440221144969
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440221144969
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440221144969?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sara Kim & Ann L. McGill, 2011. "Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 94-107.
    2. Xiaofeng Su & Anxin Xu & Wenhe Lin & Youcheng Chen & Songtao Liu & Wenxing Xu, 2020. "Environmental Leadership, Green Innovation Practices, Environmental Knowledge Learning, and Firm Performance," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    4. Pankaj Aggarwal & Ann L. McGill, 2007. "Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 468-479, June.
    5. Kim-Pong Tam, 2019. "Anthropomorphism of Nature, Environmental Guilt, and Pro-Environmental Behavior," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Weikun Wu & Liyu Mao & Xiaomei Chen & Yiming Chang & Yongqiang Ma & Shuisheng Fan, 2024. "Research on the Influence Mechanism of Tourists’ Pro-Environmental Behavior in Globally Important Agricultural Heritage Sites: A Case Study of the Anxi Tieguanyin Tea Culture System in China," Sustainability, MDPI, vol. 16(20), pages 1-17, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Malgorzata Karpinska-Krakowiak & Lukasz Skowron & Lachezar Ivanov, 2020. "“I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as E," Sustainability, MDPI, vol. 12(14), pages 1-14, July.
    2. Aubel Martin & Pikturniene Indre & Joye Yannick, 2022. "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(2), pages 26-42, June.
    3. Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
    4. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    5. Golossenko, Artyom & Pillai, Kishore Gopalakrishna & Aroean, Lukman, 2020. "Seeing brands as humans: Development and validation of a brand anthropomorphism scale," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 737-755.
    6. Ying Ding & Sunxu Xu, 2023. "Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products," Marketing Letters, Springer, vol. 34(1), pages 139-153, March.
    7. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
    8. Aubel Martin & Pikturniene Indre & Joye Yannick, 2022. "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(1), pages 26-42, June.
    9. Liu, Fu & Wei, Haiying & Zhu, Zhenzhong & Chen, Haipeng (Allan), 2022. "Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    10. Baskentli, Sara & Hadi, Rhonda & Lee, Leonard, 2023. "How culture shapes consumer responses to anthropomorphic products," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 495-512.
    11. van Esch, Patrick & Arli, Denni & Gheshlaghi, Mahnaz Haji & Andonopoulos, Vicki & von der Heidt, Tania & Northey, Gavin, 2019. "Anthropomorphism and augmented reality in the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 35-42.
    12. Wang, Lili & Kim, Sara & Zhou, Xinyue, 2023. "Money in a “Safe” place: Money anthropomorphism increases saving behavior," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 88-108.
    13. Kwak, Hyokjin & Puzakova, Marina & Rocereto, Joseph F., 2017. "When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 851-871.
    14. Lili Wang & Maferima Touré-Tillery & Ann L. McGill, 2023. "The effect of disease anthropomorphism on compliance with health recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 266-285, March.
    15. Karanika, Katerina & Hogg, Margaret K., 2020. "Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization," Journal of Business Research, Elsevier, vol. 109(C), pages 15-25.
    16. Li, Xueni (Shirley) & Kim, Sara & Chan, Kimmy Wa & McGill, Ann L., 2023. "Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 841-864.
    17. Maria Vernuccio & Michela Patrizi & Maja Šerić & Alberto Pastore, 2023. "The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 302-317, July.
    18. Karpinska-Krakowiak, Malgorzata & Eisend, Martin, 2021. "The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 104-117.
    19. Stock, Carolin & Gierl, Heribert, 2015. "Does information about the underdog biography of company founders affect brand evaluations?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(1), pages 2-24.
    20. Jacob C. Lee & Sara Kim & Phyllis Xue Wang, 2022. "Anthropomorphizing makes material goods as happiness-inducing as experiences," Marketing Letters, Springer, vol. 33(1), pages 61-73, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:1:p:21582440221144969. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.