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Autonomy and Creativity in the Artisan Economy and the New Spirit of Capitalism

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  • Kirstin Munro
  • Chris O’Kane

Abstract

Small artisan businesses have been promoted as a liberatory alternative to large-scale enterprise. We analyze advice manuals for aspiring artisan entrepreneurs by extending Boltanski and Chiapello’s framework. While they analyze the transformation of large firms, we show the same themes have been adopted by small businesses. Focusing on themes of autonomy and creativity, we reveal that the artisan economy promoted by these texts represents a further evolution in capitalism’s co-option of the artistic critique.

Suggested Citation

  • Kirstin Munro & Chris O’Kane, 2017. "Autonomy and Creativity in the Artisan Economy and the New Spirit of Capitalism," Review of Radical Political Economics, Union for Radical Political Economics, vol. 49(4), pages 582-590, December.
    • Handle: RePEc:sae:reorpe:v:49:y:2017:i:4:p:582-590
    DOI: 10.1177/0486613417720775
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    References listed on IDEAS

    as
    1. Eve Chiapello & Luc Boltanski, 2005. "The New Spirit of Capitalism," Post-Print hal-00680089, HAL.
    2. Eve Chiapello & Luc Boltanski, 2005. "The New Spirit of Capitalism," Post-Print hal-00678024, HAL.
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    More about this item

    Keywords

    critiques of and alternatives to capitalism; evolution of capitalist institutions; precarious work;
    All these keywords.

    JEL classification:

    • B51 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Socialist; Marxian; Sraffian
    • B50 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - General
    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other

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