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New notions of soft power: Impact rhetoric in mega-event bid documents

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  • Nicholas Wise
  • Jan Andre Lee Ludvigsen

Abstract

This viewpoint addresses notions of impact and soft power. Two bidding documents submitted in 2018 by Morocco and a joint bid by Canada, Mexico, and the United States are explored, focusing specifically on language used when discuss the term “impact.†Soft power is important to consider and use as a framework for interpretation because bidding for events involves the ability to persuade and use power as a medium to showcase the ability to host. Both bid proposals place less attention on economic impact, and emphasize the social and environmental impact that these events will have. Each bid document had a defined statement on legacy, but legacy did not dominate either bid as both put focus on how they would create impact in the present time. This approach is something that brings people into the directions of the bid, in terms of how social, economic, or environmental impact would be achieved, and directives positioned how they would make people aware of impact.

Suggested Citation

  • Nicholas Wise & Jan Andre Lee Ludvigsen, 2023. "New notions of soft power: Impact rhetoric in mega-event bid documents," Local Economy, London South Bank University, vol. 38(4), pages 306-311, June.
    • Handle: RePEc:sae:loceco:v:38:y:2023:i:4:p:306-311
    DOI: 10.1177/02690942231213590
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    References listed on IDEAS

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    1. Sabiha Huq, 2019. "Soft-power, culturalism and developing economies: the case of Global Ibsen," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-9, December.
    2. Francisco R. Klauser, 2012. "Interpretative Flexibility of the Event-City: Security, Branding and Urban Entrepreneurialism at the European Football Championships 2008," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 36(5), pages 1039-1052, September.
    3. Jung Woo Lee, 2019. "A winter sport mega-event and its aftermath: A critical review of post-Olympic PyeongChang," Local Economy, London South Bank University, vol. 34(7), pages 745-752, November.
    4. Hailong Wu & Takamitsu Jimura, 2019. "Exploring an Importance–Performance Analysis approach to evaluate destination image," Local Economy, London South Bank University, vol. 34(7), pages 699-717, November.
    5. Abel Meza Talavera & Sami G. Al-Ghamdi & Muammer Koç, 2019. "Sustainability in Mega-Events: Beyond Qatar 2022," Sustainability, MDPI, vol. 11(22), pages 1-27, November.
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