Bottom-up strategies, platform worker power and local action: Learning from ridehailing drivers

In the digital gig economy, workers generally have limited power and are disadvantaged compared to platform operators, who are usually large technology firms. Workers are often independent contractors rather than employees in this emerging form of work. While beneficial to platform companies, these arrangements place considerable risk on workers. Moreover, the structure of the gig economy presents challenges to traditional labor organizing strategies. To identify strategies used by ridehailing drivers to improve their working conditions and highlight points of intervention for policy makers and labor organizers, we draw upon an analysis of interviews and videos posted by YouTube diarists working for Uber. We find that ridehailing drivers improve their working conditions through business planning, leveraging competition between platforms, building solidarity through social media, and using technology to manage the workplace. We find that drivers favor individualistic strategies and often lack the institutional support and knowledge to benefit more fully from these strategies. We argue that local governments and labor market intermediaries offer the potential to empower ridehailing drivers and reinvigorate interest in collective action through workforce development tools if they build on the strategies these gig workers already use.