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Emotional Cues and the Demand for Televised Sports: Evidence from the UEFA Champions League

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  • Travis Richardson
  • Georgios Nalbantis
  • Tim Pawlowski

Abstract

This study provides first evidence on how belief dynamics are driving entertainment utility and consequently the demand for sports across markets by analyzing minute-by-minute audience data of UEFA Champions League (UCL) games televised in the UK and the Spanish market during a full (pre-COVID) cycle of broadcasting rights. Overall, we find that suspense and surprise are the main drivers of demand in both markets while shock only has marginal effects in the Spanish market. Interestingly, we find a combined impact of suspense and surprise in the UK market that is of similar magnitude as reported in a previous study for English Premier League matches in the UK. In the Spanish market, however, the combined impact is considerably larger.

Suggested Citation

  • Travis Richardson & Georgios Nalbantis & Tim Pawlowski, 2023. "Emotional Cues and the Demand for Televised Sports: Evidence from the UEFA Champions League," Journal of Sports Economics, , vol. 24(8), pages 993-1025, December.
    • Handle: RePEc:sae:jospec:v:24:y:2023:i:8:p:993-1025
    DOI: 10.1177/15270025231187067
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    References listed on IDEAS

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    Cited by:

    1. Juan D. Moreno-Ternero & Tim Pawlowski & Shlomo Weber, 2024. "Domestic Competitive Balance and International Success: The Case of The Football Industry," Papers 2402.08396, arXiv.org.
    2. Pawlowski, Tim & Rambaccussing, Dooruj & Ramirez, Philip & Reade, J. James & Rossi, Giambattista, 2024. "Exploring entertainment utility from football games," Journal of Economic Behavior & Organization, Elsevier, vol. 223(C), pages 185-198.
    3. L'aszl'o Csat'o & D'ora Gr'eta Petr'oczy, 2024. "The myth of declining competitive balance in the UEFA Champions League group stage," Papers 2406.19222, arXiv.org, revised Sep 2024.

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    More about this item

    Keywords

    suspense; surprise; shock; emotional cue; TV demand; UEFA Champions League;
    All these keywords.

    JEL classification:

    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z20 - Other Special Topics - - Sports Economics - - - General

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