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Firm-Level Economic Activity Before, During, and After Local Events: A Case Study

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  • Craig A. Depken II
  • Benjamin L. Fore

Abstract

This case study investigates how various sporting and cultural events impact economic activity at a single full-service restaurant in center-city Charlotte, NC. We find no evidence of significant changes in daily revenue, customers served, and revenue per customer on the day before, day of, and day after many of the events. The exceptions are National Football League (NFL) home games, swimming events, events at the Charlotte Convention Center, the 2012 Democratic National Convention, NASCAR races, PGA tournaments, and entertainment events at the Spectrum Center. The results invite future research using firm-level data to better understand the disparate impact of events on business enterprises.

Suggested Citation

  • Craig A. Depken II & Benjamin L. Fore, 2020. "Firm-Level Economic Activity Before, During, and After Local Events: A Case Study," Journal of Sports Economics, , vol. 21(4), pages 327-334, May.
    • Handle: RePEc:sae:jospec:v:21:y:2020:i:4:p:327-334
    DOI: 10.1177/1527002519897972
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    References listed on IDEAS

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    1. Robert W. Baumann & Victor A. Matheson & Chihiro Muroi, 2009. "Bowling in Hawaii," Journal of Sports Economics, , vol. 10(1), pages 107-123, February.
    2. Newey, Whitney & West, Kenneth, 2014. "A simple, positive semi-definite, heteroscedasticity and autocorrelation consistent covariance matrix," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 33(1), pages 125-132.
    3. Dennis Coates & Craig A. Depken,, 2011. "Mega-Events: Is Baylor Football to Waco What the Super Bowl is to Houston?," Journal of Sports Economics, , vol. 12(6), pages 599-620, December.
    4. Stephen B. Billings & Craig A. Depken, 2011. "Sport Events and Criminal Activity: A Spatial Analysis," Sports Economics, Management, and Policy, in: R. Todd Jewell (ed.), Violence and Aggression in Sporting Contests, edition 1, chapter 0, pages 175-187, Springer.
    5. Craig A. Depken & E. Frank Stephenson, 2018. "Hotel Demand Before, During, And After Sports Events: Evidence From Charlotte, North Carolina," Economic Inquiry, Western Economic Association International, vol. 56(3), pages 1764-1776, July.
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    Cited by:

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    4. Lauren R. Heller & E. Frank Stephenson, 2021. "How Does the Super Bowl Affect Host City Tourism?," Journal of Sports Economics, , vol. 22(2), pages 183-201, February.

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