IDEAS home Printed from https://ideas.repec.org/a/sae/jjlobr/v3y2014i1-2p63-76.html
   My bibliography  Save this article

Life Priorities and Work Preferences of Generation Y: An Exploratory Analysis in Indian Context

Author

Listed:
  • Shikha N. Khera
  • Sahil Malik

Abstract

The aim of the article is to study the influence of life priorities on work preferences in the context of Generation Y, the largest cohort of generation in India. It also attempts to uncover their preferences on both the parameters. The gender variations on the constructs have also been analyzed. Schwartz’s Value Inventory (1994) and Twenge, Campbell, Hoffman, and Lance’s motivational model (2010) are the instruments utilized for life priorities and work preferences. Respondents rank the life priorities and work preferences elicited through a survey questionnaire administered online from a convenience sample of Gen Y. Multiple regression analysis (stepwise) is used to find out the degree of influence of life priorities on work preferences. Independent t-test was conducted to measure the gender variations in life priorities and work preferences. Life priorities showed a link with one or more work preferences. More specifically, self-transcendence has been found to positively influence Gen Y preference for freedom at work. Openness to change explained significant amount of variance in extrinsic work motivation. Conservation and openness to change came out to be the most important life priority among Gen Y and were mostly motivated by altruistic and extrinsic rewards. Gen Y is increasing its presence at workplaces across the world and limited research has been done to study their motivations, needs, and expectations at work in Indian context. This study could help managers gain insightful information related to Gen Y life priorities and work preferences which could be harnessed to make effective strategies for their recruitment and retention.

Suggested Citation

  • Shikha N. Khera & Sahil Malik, 2014. "Life Priorities and Work Preferences of Generation Y: An Exploratory Analysis in Indian Context," Jindal Journal of Business Research, , vol. 3(1-2), pages 63-76, June.
  • Handle: RePEc:sae:jjlobr:v:3:y:2014:i:1-2:p:63-76
    DOI: 10.1177/2278682116643607
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278682116643607
    Download Restriction: no

    File URL: https://libkey.io/10.1177/2278682116643607?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Carolyn P. Egri & David A. Ralston, 2004. "Generation Cohorts and Personal Values: A Comparison of China and the United States," Organization Science, INFORMS, vol. 15(2), pages 210-220, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Louise C Hawkley & Yuanyuan Gu & Yue-Jia Luo & John T Cacioppo, 2012. "The Mental Representation of Social Connections: Generalizability Extended to Beijing Adults," PLOS ONE, Public Library of Science, vol. 7(9), pages 1-11, September.
    2. Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    3. Talavera, Oleksandr & Yin, Shuxing & Zhang, Mao, 2016. "Managing the diversity: board age diversity, directors’ personal values, and bank performance," MPRA Paper 71927, University Library of Munich, Germany.
    4. Qingqing Hu & Peng Pan & Xiaochun Chen, 2021. "Home-Based Acculturation and Chinese Attitude Toward Intercultural Marriage: A Cross-Generational Comparison," SAGE Open, , vol. 11(1), pages 21582440211, March.
    5. George Lan & Zhenzhong Ma & JianAn Cao & He Zhang, 2009. "A Comparison of Personal Values of Chinese Accounting Practitioners and Students," Journal of Business Ethics, Springer, vol. 88(1), pages 59-76, April.
    6. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    7. Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.
    8. Rok Črešnar & Zlatko Nedelko, 2020. "Understanding Future Leaders: How Are Personal Values of Generations Y and Z Tailored to Leadership in Industry 4.0?," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
    9. Andre A. Pekerti & Denni Arli, 2017. "Do Cultural and Generational Cohorts Matter to Ideologies and Consumer Ethics? A Comparative Study of Australians, Indonesians, and Indonesian Migrants in Australia," Journal of Business Ethics, Springer, vol. 143(2), pages 387-404, June.
    10. David Ralston & Carolyn Egri & Charlotte Karam & Irina Naoumova & Narasimhan Srinivasan & Tania Casado & Yongjuan Li & Ruth Alas, 2015. "The triple-bottom-line of corporate responsibility: Assessing the attitudes of present and future business professionals across the BRICs," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 145-179, March.
    11. Congjia Huo & Guoan Xiao & Lingming Chen, 2021. "The crowding-out effect of elderly support expenditure on household consumption from the perspective of population aging: evidence from China," Frontiers of Business Research in China, Springer, vol. 15(1), pages 1-20, December.
    12. González Rodríguez, María Del Rosario & Díaz Fernádez, María Del Carmen & Spers, Valéria Rueda Elias & Leite, Marcelo da Silva, 2016. "Relação entre variáveis de base, valores e responsabilidade social corporativa," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
    13. Song Yang & Bruce W. Stening, 2013. "Mao Meets the Market," Management International Review, Springer, vol. 53(3), pages 419-448, June.
    14. Zhao, Pengjun, 2014. "Private motorised urban mobility in China’s large cities: the social causes of change and an agenda for future research," Journal of Transport Geography, Elsevier, vol. 40(C), pages 53-63.
    15. Yanki Hartijasti, 2017. "Is Financial Reward Still an Important Motivator for the Indonesian Multi-Generational Workforce?," GATR Journals jmmr144, Global Academy of Training and Research (GATR) Enterprise.
    16. Hsu, Cathy H.C. & Huang, Songshan (Sam), 2016. "Reconfiguring Chinese cultural values and their tourism implications," Tourism Management, Elsevier, vol. 54(C), pages 230-242.
    17. Lissitsa, Sabina & Kol, Ofrit, 2016. "Generation X vs. Generation Y – A decade of online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 304-312.
    18. Özalp Özer & Yanchong Zheng & Yufei Ren, 2014. "Trust, Trustworthiness, and Information Sharing in Supply Chains Bridging China and the United States," Management Science, INFORMS, vol. 60(10), pages 2435-2460, October.
    19. Zhi Tang & Jintong Tang, 2012. "Entrepreneurial orientation and SME performance in China’s changing environment: The moderating effects of strategies," Asia Pacific Journal of Management, Springer, vol. 29(2), pages 409-431, June.
    20. Anne S. Tsui & Claudia Bird Schoonhoven & Marshall W. Meyer & Chung-Ming Lau & George T. Milkovich, 2004. "Organization and Management in the Midst of Societal Transformation: The People's Republic of China," Organization Science, INFORMS, vol. 15(2), pages 133-144, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jjlobr:v:3:y:2014:i:1-2:p:63-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.