IDEAS home Printed from https://ideas.repec.org/a/sae/jjlobr/v3y2014i1-2p63-76.html
   My bibliography  Save this article

Life Priorities and Work Preferences of Generation Y: An Exploratory Analysis in Indian Context

Author

Listed:
  • Shikha N. Khera
  • Sahil Malik

Abstract

The aim of the article is to study the influence of life priorities on work preferences in the context of Generation Y, the largest cohort of generation in India. It also attempts to uncover their preferences on both the parameters. The gender variations on the constructs have also been analyzed. Schwartz’s Value Inventory (1994) and Twenge, Campbell, Hoffman, and Lance’s motivational model (2010) are the instruments utilized for life priorities and work preferences. Respondents rank the life priorities and work preferences elicited through a survey questionnaire administered online from a convenience sample of Gen Y. Multiple regression analysis (stepwise) is used to find out the degree of influence of life priorities on work preferences. Independent t-test was conducted to measure the gender variations in life priorities and work preferences. Life priorities showed a link with one or more work preferences. More specifically, self-transcendence has been found to positively influence Gen Y preference for freedom at work. Openness to change explained significant amount of variance in extrinsic work motivation. Conservation and openness to change came out to be the most important life priority among Gen Y and were mostly motivated by altruistic and extrinsic rewards. Gen Y is increasing its presence at workplaces across the world and limited research has been done to study their motivations, needs, and expectations at work in Indian context. This study could help managers gain insightful information related to Gen Y life priorities and work preferences which could be harnessed to make effective strategies for their recruitment and retention.

Suggested Citation

  • Shikha N. Khera & Sahil Malik, 2014. "Life Priorities and Work Preferences of Generation Y: An Exploratory Analysis in Indian Context," Jindal Journal of Business Research, , vol. 3(1-2), pages 63-76, June.
    • Handle: RePEc:sae:jjlobr:v:3:y:2014:i:1-2:p:63-76
    DOI: 10.1177/2278682116643607
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278682116643607
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2278682116643607?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Carolyn P. Egri & David A. Ralston, 2004. "Generation Cohorts and Personal Values: A Comparison of China and the United States," Organization Science, INFORMS, vol. 15(2), pages 210-220, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Louise C Hawkley & Yuanyuan Gu & Yue-Jia Luo & John T Cacioppo, 2012. "The Mental Representation of Social Connections: Generalizability Extended to Beijing Adults," PLOS ONE, Public Library of Science, vol. 7(9), pages 1-11, September.
    2. Talavera, Oleksandr & Yin, Shuxing & Zhang, Mao, 2021. "Tournament incentives, age diversity and firm performance," Journal of Empirical Finance, Elsevier, vol. 61(C), pages 139-162.
    3. Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    4. Jianfang Liang & Jingjun Li & Xuerong Cao & Zejun Zhang, 2024. "Generational Differences in Sustainable Consumption Behavior among Chinese Residents: Implications Based on Perceptions of Sustainable Consumption and Lifestyle," Sustainability, MDPI, vol. 16(10), pages 1-22, May.
    5. Dongyu Chen & Xiaolin Li & Fujun Lai, 2023. "Shill bidding in lenders’ eyes? A cross-country study on the influence of large bids in online P2P lending," Electronic Commerce Research, Springer, vol. 23(2), pages 1089-1114, June.
    6. Talavera, Oleksandr & Yin, Shuxing & Zhang, Mao, 2016. "Managing the diversity: board age diversity, directors’ personal values, and bank performance," MPRA Paper 71927, University Library of Munich, Germany.
    7. van Hoorn, A.A.J., 2013. "Generational shifts in managerial values and the coming of a global business culture," Research Report 13012-GEM, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    8. Sharizan Sharkawi & Syed Syed Mohamad & Rosmimah Roslin, 2016. "Exploring the Leadership Preference of Malaysian Generation Y Employees: A Conceptual Paper," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(8), pages 152-152, July.
    9. Qingqing Hu & Peng Pan & Xiaochun Chen, 2021. "Home-Based Acculturation and Chinese Attitude Toward Intercultural Marriage: A Cross-Generational Comparison," SAGE Open, , vol. 11(1), pages 21582440211, March.
    10. Vojko Potocan & Zlatko Nedelko, 2021. "The Behavior of Organization in Economic Crisis: Integration, Interpretation, and Research Development," Journal of Business Ethics, Springer, vol. 174(4), pages 805-823, December.
    11. Dabić, Marina & Maley, Jane F. & Črešnar, Rok & Nedelko, Zlatko, 2023. "Unappreciated channel of manufacturing productivity under industry 4.0: Leadership values and capabilities," Journal of Business Research, Elsevier, vol. 162(C).
    12. George Lan & Zhenzhong Ma & JianAn Cao & He Zhang, 2009. "A Comparison of Personal Values of Chinese Accounting Practitioners and Students," Journal of Business Ethics, Springer, vol. 88(1), pages 59-76, April.
    13. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    14. Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.
    15. Rok Črešnar & Zlatko Nedelko, 2020. "Understanding Future Leaders: How Are Personal Values of Generations Y and Z Tailored to Leadership in Industry 4.0?," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
    16. Fernández-Durán, J.J., 2016. "Defining generational cohorts for marketing in Mexico," Journal of Business Research, Elsevier, vol. 69(2), pages 435-444.
    17. David A. Ralston & Craig J. Russell & Jane Terpstra-Tong & Len J. Trevino & Prem Ramburuth & Malika Richards & Tania Casado & María Teresa Garza Carranza & Irina Naoumova & Yongjuan Li & Narasimhan Sr, 2024. "Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 1-44, March.
    18. Idoya Ferrero‐Ferrero & María Ángeles Fernández‐Izquierdo & María Jesús Muñoz‐Torres, 2015. "Integrating Sustainability into Corporate Governance: An Empirical Study on Board Diversity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(4), pages 193-207, July.
    19. Kamal Badar & Karin Lasthuizen, 2023. "Twenty Years of Research on Millennials at Work : A Structural Review Using Bibliometric and Content Analysis," Sustainability, MDPI, vol. 15(9), pages 1-25, April.
    20. Zlatko Nedelko & Vojko Potocan, 2021. "Sustainability of Organizations: The Contribution of Personal Values to Democratic Leadership Behavior Focused on the Sustainability of Organizations," Sustainability, MDPI, vol. 13(8), pages 1-20, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jjlobr:v:3:y:2014:i:1-2:p:63-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.