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Integrating fuzzy Kano model and fuzzy importance–performance analysis to analyse the attractive factors of new products

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  • Le Xi
  • Hui Zhang
  • Sunan Li
  • Jianxin Cheng

Abstract

The sorting mechanism underlying the traditional evaluation grid method with attractive factors mainly represents the time or the paired comparison method. However, the current approach employed to identify abstract factors of attractiveness may not be comprehensive. The objective of this article is to propose a hybrid method with an integrated fuzzy Kano model and fuzzy importance–performance analysis to evaluate attractive factors. Fuzzy importance–performance analysis is a more accurate quantitative–qualitative method for two-dimensional analysis, and integrated fuzzy Kano model compensates for the low-resolution problem of the traditional Kano model. A combination of both models arrives at a more comprehensive and reliable evaluation grid method evaluation mechanism. The results indicate that the attractive factors sorted through integrated fuzzy Kano model–fuzzy importance–performance analysis have deconstructed abstract factors and feature factors of the customer service robot. Moreover, the key factors of the products sorted by through integrated fuzzy Kano model–fuzzy importance–performance analysis provide a better understanding of customer expectations associated with the products, which consequently enables developers and designers to accurately understand the design style and conceive new ideas.

Suggested Citation

  • Le Xi & Hui Zhang & Sunan Li & Jianxin Cheng, 2020. "Integrating fuzzy Kano model and fuzzy importance–performance analysis to analyse the attractive factors of new products," International Journal of Distributed Sensor Networks, , vol. 16(5), pages 15501477209, May.
    • Handle: RePEc:sae:intdis:v:16:y:2020:i:5:p:1550147720920222
    DOI: 10.1177/1550147720920222
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    References listed on IDEAS

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    Cited by:

    1. Shang-Pin Li & Ying-Hsiang Lin & Chih-Cheng Huang, 2022. "Application of the Innovative Model NIPA to Evaluate Service Satisfaction," Sustainability, MDPI, vol. 14(16), pages 1-14, August.

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