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Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

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  • Bikrant Kesari
  • Sunil Atulkar
  • Satyanarayan Pandey

Abstract

The present study focuses on consumer behaviour towards decision-making about residential photovoltaic (PV) technology and motivates them to adopt renewable energy sources in place of conventional resources. The study focuses on the six significant factors of customer attribute related to environmental concern which stimulate the purchase behaviour to adopt residential PV technology. Therefore, the study considers various factors of environmental concerns, retrieved from a previous literature review by the researchers. For obtaining the results, structural equation modelling (SEM) has been utilized to examine the 269 customers’ data, collected by the researchers. The result indicates that the environmental concern factors such as social influence, environmental attitude, environmental knowledge, environmental responsibility and government initiative have significant positive influence on customer intention to adopt residential PV technology. However, the factor awareness of environmental problem shows insignificant influence on intention to adopt. Thus, the outcome of the study will provide some valuable insights to the policymakers, marketers and government for further expansion of solar energy market by using various promotional programmes and strategies, consciousness and sharing responsibility towards saving our environment from detrimental effects of conventional energy resources.

Suggested Citation

  • Bikrant Kesari & Sunil Atulkar & Satyanarayan Pandey, 2021. "Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems," Global Business Review, International Management Institute, vol. 22(1), pages 236-254, February.
    • Handle: RePEc:sae:globus:v:22:y:2021:i:1:p:236-254
    DOI: 10.1177/0972150918795550
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    References listed on IDEAS

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    2. Frauke Meyer & Hawal Shamon & Stefan Vögele, 2022. "Dynamics and Heterogeneity of Environmental Attitude, Willingness and Behavior in Germany from 1993 to 2021," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
    3. Zewei Rao & Ping Li & Chunguang Bai, 2024. "Unraveling the Impact of Carbon Markets on Corporate Green Technology Investment Behavior: an Evolutionary Game Approach from the Lens of Competitive Manufacturers," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 11397-11429, September.
    4. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    5. Elzbieta Rynska, 2022. "Review of PV Solar Energy Development 2011–2021 in Central European Countries," Energies, MDPI, vol. 15(21), pages 1-18, November.
    6. Szara, Katarzyna, 2024. "Behavioral Aspects of Investments in Renewable Energy Sources on the Example of Podkarpackie Province," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 17(01), January.
    7. Ghosh, Amartya & Satya Prasad, V.K., 2024. "Evaluating the influence of environmental factors on household solar PV pro-environmental behavioral intentions: A meta-analysis review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 190(PA).
    8. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    9. Moazzam Moazzam & Muhammad Ahmad & Abid Hussain & Muhammad Azeem Akram, 2023. "Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 221-232.
    10. Agarwal, Richa & Bhadauria, Artee & Kaushik, Hans & Swami, Sanjeev & Rajwanshi, Rohit, 2023. "ISM-MICMAC-based study on key enablers in the adoption of solar renewable energy products in India," Technology in Society, Elsevier, vol. 75(C).
    11. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    12. Abbas, Shahbaz & Techato, Kuaanan & Chiang Hsieh, Lin-Han & Sadeq, Abdellatif M., 2024. "Integrating relational values in social acceptance of photovoltaic energy storage systems: A consumers' perspective assessment using structural equation modeling," Energy, Elsevier, vol. 304(C).
    13. Brown, Marilyn A. & Kale, Snehal & Cha, Min-Kyeong & Chapman, Oliver, 2023. "Exploring the willingness of consumers to electrify their homes," Applied Energy, Elsevier, vol. 338(C).
    14. Sikke R. Jansma & Le Anh Nguyen Long & Dasom Lee, 2023. "Understanding Energy Citizenship: How Cultural Capital Shapes the Energy Transition," Energies, MDPI, vol. 16(5), pages 1-19, February.

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