Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context
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DOI: 10.1177/0972150919856961
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References listed on IDEAS
- Muhammad Muazzem Hossain* & Md. Raihan Jamil, 2015. "Consumer Acceptance of More-Than-Voice (MTV) Services:Evidence from the Bottom of Pyramid in Bangladesh," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(5), pages 25-39, Special I.
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- Gupta, Ruchita & Jain, Karuna, 2015. "Adoption behavior of rural India for mobile telephony: A multigroup study," Telecommunications Policy, Elsevier, vol. 39(8), pages 691-704.
- Lorne D. Booker & Brian Detlor & Alexander Serenko, 2012. "Factors affecting the adoption of online library resources by business students," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(12), pages 2503-2520, December.
- Kuldeep Baishya & Dr. Harsh Vardhan Samalia & Rohit Joshi, 2017. "Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 514-520.
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- Sinha, Neena & Paul, Justin & Singh, Nidhi, 2024. "Mobile payments for bottom of the pyramid: Towards a positive social change," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
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Keywords
Smartphone adoption at BOP; performance expectancy; effort expectancy; anxiety; self-efficacy; perceived monetary value;All these keywords.
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