Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context
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DOI: 10.1177/0972150919856961
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- Sinha, Neena & Paul, Justin & Singh, Nidhi, 2024. "Mobile payments for bottom of the pyramid: Towards a positive social change," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
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Keywords
Smartphone adoption at BOP; performance expectancy; effort expectancy; anxiety; self-efficacy; perceived monetary value;All these keywords.
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